I do many many phone consultations every day, and a lot of the same problems tend to come up. Therefore, I thought I would address a few of them, in case you are making the same ones. 1. Thinking Traffic is Always the Problem: Many times online...
Category: My Marketing Advice
My Simple Tip to Save Money on Product Packaging
September 6, 2021
I know a lot of small businesses want to make a big impression on their customers with their product packaging, as well as help build their brand. The problem is, it is an additional cost that is not always necessary. Now, I am not talking...
7 Hot Product Ideas for Fall
August 10, 2021
Need some hot product ideas for fall? In need of some fresh product inspiration for fall, the biggest buying season of the year? Here are seven products I found that I thought were innovative and served the needs of today’s consumer. Product Idea for Fall:...
Tips for Getting Your Products in Holiday Gift Guides
July 15, 2021
Now is the time to be pitching to print media for inclusion in their holiday gift guides, due to their lead times. While appearing in a print gift guide might not have the immediate results that appearing in an online gift guide would, it does have...
Selling to Generation Z
July 7, 2021
Want to know about selling to Generation Z? In June, Etsy announced it had bought second hand clothing site Depop. Similar to Poshmark and Threadless, Depop is targeted to Gen Z, the next generation of online buyers. In fact, 90 percent of Depop users are...
How to Start a Business Step by Step
June 9, 2021
a Want to know how to start a business step by step? The best place is to start with my How to Start a New Business Startup Planner. I have helped hundreds of businesses get started, including three of my own. It can seem like...
Shopify vs Etsy
May 25, 2021
Shopify vs Etsy. A lot of people wanting to sell online are not sure whether they should open a Shopify store, an Etsy store or both. The truth is, they are very different setups. Below is my advice, mainly from a marketing point of view....
Some of My Best Ecommerce Success Tips
May 14, 2021
Want some of my best ecommerce success tips? I have been blogging about and consulting for e-commerce businesses since 2012. Below is some of my best advice. Ecommerce Success Tip #1: Price for Your Labor I see a lot of people selling $10 products that...
Juneteenth (June 19th) is coming up and it presents a great opportunity to get free publicity if you are a black-owned business. With all free publicity, the key is to know when and what to pitch. Real Customer Example So how do you find publicity...
Is Your Product Page Design Lacking Key Info?
April 22, 2021
Is Your Product Page Design Lacking Key Info? Did you know that 69% of consumers will abandon a product page that lacks information? So what makes a high-converting product page? Obviously, you want to answer all the visitor’s possible questions about the product or service, without overwhelming...