Small Business Marketing Strategist

Category: My Marketing Advice (Page 9 of 26)

Up Your SEO Game With Most Searched Gift Ideas

Most Searched Gift IdeasWant to know the most searched gift ideas currently?

The COVID-19 pandemic and quarantine has led to a rise in the following types of gift searches:

  • Comforting / comfort gifts
  • Self-care gifts
  • Cheer up gifts
  • Pick me up gifts
  • Wellness gifts
  • Quarantine gift baskets
  • Lockdown gifts

Not only does this give you new (and possibly less competitive) search phrases to take advantage of, but are there any new products that you can quickly bring to market to address this demand?

I also thought I would point out some rising Father’s Day Gift searches, since it’s just 10 days away:

  • Black Father’s Day Gifts
  • Bonus Dad Gifts
  • Father’s Day Gift Baskets

With people only being able to shop online, there is a need to be able to send gifts to friends and family far away. These gift ideas would also be viable as monthly subscription box services as well.

Not making sales? My 12-Month Marketing Plans give you a detailed action plan for each month of the year. Easy,  cost effective and little known ways for you to drive more traffic and sales.

You might want to also read Hot Sales Opportunity: Retirement Gifts

Please check out my Shopify store to see the marketing products and services I offer.

Have a great week!

 

 

 

© 2020 Gail Oliver. All Rights Reserved. Most searched gift ideas. 

4 Online Marketplaces to Sell Eco Friendly Products

eco friendly products website

Eco Friendly Products Website

In honor of Earth Day tomorrow, I thought I would help entrepreneurs and other small businesses discover four online marketplaces for eco-friendly products. This is actually a post of mine from a few years back that I have just updated

Younger generations prefer eco-friendly products. A Forbes report showed that 62 percent of Gen Zs prefer to buy from sustainable brands. It also indicated that 54 percent of Gen Zs and 50 percent of Millennials even stated that they are willing to pay more for sustainable products.

The Ultimate Green Store

The Ultimate Green Store sells pretty much every type of organic and green product. From baby and kids products to home goods and beauty products, they currently feature hundreds of brands, both well known eco brands and indie brands. If you are an interested, this is a wholesale opportunity, not one where you set up a shop or listings. If you are interested in having them sell your products, contact them at vendorinquiries@theultimategreenstore.com.

organic sites

Leaf’d

Leaf’d runs the gambit from kids to clothing to pets to food and drink, and of course beauty products. Plus, for their sellers, they offer no monthly fees and no listing fees, just a commission fee on the sale (which they do not disclose until you are approved). There are a few restrictions. Currently, they only accept US or Canadian sellers, and they have a checklist of standards your company and products have to adhere to in order to be accepted as a vendor.

eco friendly online stores

Ecorigem

Ecorigem sells the whole range of eco-friendly products. You can even sell digital downloads. Their one caveat seems to be that sellers must always use eco-friendly packing and reduced use of plastic. They charge sellers a commission fee of 6.5% on each sale, with no monthly fees or listing fees.

eco friendly stores online

Veo

Veo is based in the UK, and like the other sites, they offer fashion, food & drink, health & beauty and home products in the green and organic categories, as well as crafts, gifts, garden – you name it. You can fulfill orders yourself or use their fulfillment services, but they do charge a 15% commission, with no listing or joining fees. For that 15%, they market your products to shoppers through paid search, outreach, blog, video, publicity, SEO and social media.

eco friendly products website

Earth Love

Not a marketplace, but rather a monthly subscription box so I thought it was worth adding. They curate products for categories such as food, wellness, bath & spa, home decor, aromatherapy, fashion, outdoor, art, and more. They also have a strict set of guidelines that your products must conform to. If you are interested in having one of your products included in their boxes, email them at hello@earthlove.co.eco friendly products website

Remember to sign up for my weekly blog posts, so you never miss an insider tip!

You might also like: Green Business Ideas for the Eco Friendly Entrepreneur.

 

 

 

© 2020 Gail Oliver. All rights reserved. Eco Friendly Products Website

How to Keep Sales Going During COVID-19 Pandemic

by Gail Oliver, Online Marketing Consultant

HOW TO KEEP GETTING SALES DURING COVID-19 PANDEMICThe shutting down of businesses due to the Corona virus outbreak obviously has a trickle down effect. If your buyers are not working, then non-essential purchases are typically the first things they have to stop buying.

Therefore, if you have an online shop, you might be wondering how to keep your business afloat, and I have a few suggestions.

Upcoming Buying Occasions

  • Mother’s Day is May 10th, and you can likely assume that most people will still be buying Mother’s Day gifts, however, they may just not spend as much as they normally do.
  • Father’s Day is June 21st, and it will likely be the same situation as above.
  • April, May and June are graduation months, and people are still going to be buying grad gifts, again, maybe just not spending as much. If graduations end up being delayed until the fall, however, then they may wait until then to purchase the gift.
  • People will still be having birthdays (but maybe not parties), anniversaries and having babies (but maybe not showers), so their friends and family will still be getting them gifts.
  • People will still get married, they may just not have a big celebration or they might postpone it until fall. However, their friends and family will still buy them wedding gifts.

What Your Shop Can Do

  • Consider making significant sales offers for the occasions above, particularly on volume orders i.e. Buy any 2 items, get 25% off.
  • If you haven’t been targeting some of the gift buyers above, consider adding in products that would be applicable.
  • Consider adding a lower-priced product line into your shop, to target those buyers who have had their income reduced.
  • Email your previous customers with a special offer for their loyalty.
  • Start using the #ShopSmallBusiness hashtag on social media to remind people that businesses like yours need their shopping dollars.
  • I posted an interesting stat on my Instagram today about how long the coronavirus lives on certain surfaces. Maybe you wish to alleviate any customer fears by outlining your sanitation and safety procedures, to reduce the fear of buying.

Other Opportunities

  • With school possibly cancelled for the rest of the school year, parents will want educational items and craft kits to keep kids busy.
  • Depending on when the quarantine ends, people will likely not be travelling much internationally or might just forgo the summer vacation altogether. Therefore, they might take those vacation funds and put them into sprucing up their outdoor space, especially since they have been stuck inside.
  • Try to think of quirky new sales opportunities, such as End of Quarantine Party supplies or t-shirts.
  • A few weeks back I wrote about 8 Upcoming Publicity Opportunities for Your Business and two really apply to the current situation. So contact your local media – who wants to support you now more than ever – to get your business publicity for National Handmade Day (April 4th) and National Small Business Week (May 3-9). Here is an example of a Denver Magazine who ran an article promoting 10 Local Etsy Shops.

Hang in there everyone.

 

 

 

© 2020 Gail Oliver. All rights reserved. 

How Gender Neutrality Will Impact Your Online Store

by Gail Oliver, Online Marketing Consultant

When I consult for an online store selling kids or baby products, one thing I typically tell them is that buyers predominantly use gender in their product searches. However, this appears to be changing and you need to know how gender neutrality will impact your online store.

If you sell baby or kid’s clothing, toys, décor, even kid’s party supplies, you are going to see more and more gender neutral and unisex searches.How Gender Neutrality Will Impact Your Online Store

Gender Neutral Products on the Rise

  • This past Christmas, Mattel released a series of gender neutral dolls.
  • A survey by ChannelMum.com found that one third of parents are opting for gender neutral names.
  • According to Pinterest’s 2020 trend report, searches for unisex nurseries is up 527%, making it one of the biggest trends of the year.

And while millennials love their gender reveal parties, there is a feeling that Gen Z might not being as interested in carrying on this tradition.

Retailers have already figured out that parents are moving this way. The Gap launched a section in their online shop called, The Neutral Shop, for baby clothes that are not defined by boy blue or girl pink and without any of the themes typically attached to girls (i.e. flowers) and boys (i.e. trucks). Pottery Barn Kids no longer categorizes their nursery or kid’s room décor by gender.

But it isn’t just kids products. Gender neutral beauty and skin care products has been another break out category.

Therefore, if this is the way the market is moving, or just a trend for the 2020s, you might want to look at your business and make sure that you are covering all of your possible market segments for any products that are currently gender specific.

Remember to follow my blog (on the right sidebar) to get my posts as soon as they come out!

 

 

 

© 2020 Gail Oliver. All rights reserved. How Gender Neutrality Will Impact Your Online Store.

Huge Sales Opportunity for Your Online Shop This Week

by Gail Oliver, Online Marketing Consultant

Now that Valentine’s Day is over, if things are slow in your online shop, there is another huge gift buying opportunity that you can take advantage of.

In the last 4 days searches for “employee appreciation gifts” has spiked.huge sales opportunity for your online shop

  • Friday March 6th is National Employee Appreciation Day, a day for companies to thank their employees for their hard work and effort throughout the year.
  • Only 2,800 listings on Etsy are currently taking advantage of this search phrase, and only about 50,000 on Amazon, so the opportunity is there if you hurry!
  • Gifts under $20, gifts under $10, personalized gifts, bulk gifts, team gifts and cards are the most popular employee appreciation gift searches.

So get going with only 17 shopping days left!

Before You Go

  • If you do not want to miss out on exclusive tips like this, be sure to follow my blog (see sidebar on the right⇒).
  • Are you experiencing slow sales at your online store or e-commerce business? Set up a phone consultation and I can quickly determine why and how to get things moving again.

©2020 Gail Oliver. All rights reserved. 

My Out of the Box Marketing Idea of the Week

 

Here is my out of the box marketing idea of the week as I love coming up with creative and affordable ways for my small business clients to advertise their business.

out of the box marketing idea

Businesses Rent Out Their Windows as Ad Space

With retail store after retail store going under, there are all of these empty stores that have great positioning and lots of foot traffic, and their display windows are just being wasted.

Is there an empty store front in your city or town that gets tons of passerbys, and you could approach the landlord about renting just the windows. That’s right, you just want the display window, not the whole store. Think of all the empty store windows at your local shopping mall as well. I would imagine that these landlords would like some income as opposed to nothing.

Therefore, ask the landlord if they would allow you to rent the window only, where you could set up a display of your products and/or services. The window can also have signage that clearly indicates your website url and this way people know where to find your business. In fact, encourage passerbys that if they like what they see, take a photo of the url and check out your website.

This would work for any type of business, whether you sell online, you’re a realtor or offering other professional services.

I wondered if anyone was doing this, and then I found a business in the Netherlands whereby they actually approach not only businesses, but apartment buildings, restaurants and so forth, and ask if they wish to use any of their windows for display ads. It’s extra income for the owner of the brick and mortar, so why not?

As long as there are no bylaws preventing it, it can’t hurt to ask.

There are tons of more useful and affordable marketing ideas in my 12-Month Marketing Plans.

You might also like more of my 30-second reads.

© 2020 Gail Oliver. All rights reserved. Out of the box marketing idea. 

Galentines Day Marketing Ideas

galentines day marketing ideas

Galentines Day Marketing Ideas

Need some Galentines Day marketing ideas for your small business?

First of all, Valentine’s Day is the day before Valentine’s Day (so, February 13th), and it is a holiday that started on the TV show Parks and Recreation. It is a way for women who are single to celebrate being single, and not feel left out by the couple-centric Valentine’s Day holiday.

However, a lot of businesses like retail stores, spas, florists, restaurants and even travel agencies are now finding ways to benefit from this holiday, so that these two days in February cover off everyone with a prime marketing opportunity.

Galentines Day Marketing Ideas

  • For example, if you are promoting buying gifts for him or her, also have a category in your online store that is for buying a gift for your single friend.
  • Your restaurant could host a Galentine’s dinner special for single female friends to get together. This is a great way to get a group reservation, which is much more beneficial than just the two people in a couple’s reservation.
  • You could add tshirts or mugs that say, “Happily Uncoupled” or “Happily Single” to your online store.
  • If you’re a travel agency, and Galentine’s happens to fall on a weekend, it is the perfect opportunity to promote a girl’s weekend getaway.
  • If you’re a spa, offer a special spa offer for the day, and the more girlfriends they bring, the more the price goes down.

Any way you spin it, it is also a great angle to get some additional business, not to mention publicity and endear your business to this segment of the population.

You heard it here first!

Find marketing and business downloads at my Etsy shop.

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©2020 Gail Oliver. All rights reserved. Galentines Day Marketing Ideas

54 Small Business Ideas for 2024

Time for my small business ideas 2024 edition!

Since 2012, I’ve helped thousands of people start and market their own business, and I can help you too!

how to start a business plannerBefore You Start!

You’ll want to download my 36-page best-selling How to Start a New Business Planner   that covers every possible detail you need to do to get your new business off the ground!

54 Creative Small Business Ideas for 2024

1. Neighborhood Coffee Truck – Why not in a neighborhood where a lot of people are still working from home, especially since “Coffee Near Me” is a top Google search.

2. DIY Vegetable Garden Kits – Food prices have been on the rise, and so have searches for a DIY vegetable garden, so sell a DIY gardening kit, seeds and/or tutorials, even plans for building a garden bed.

3. Home Grown Flowers – Florists are expensive so buy yourself an affordable green house on Amazon and grow flowers for people to purchase for weddings, Mother’s Day, even poinsettias for Christmas.

4. Hiking Store – Interest in hiking as soared over 1,000% in the past year, so a small retail outlet that specializes in the best hiking gear or even selling hiking vacation packages could do well.

54 small business ideas for 2024

Small Business Ideas 2024

5. Conversion of Commercial Spaces – With many office buildings sitting empty because workers are staying home, this means a growing need to be able to convert these spaces from commercial offices to residential living spaces. This would be an ideal contracting business to specialize in.

6. Bungee Workout Classes – Bungee fitness was one of the breakout searches of 2023. You can offer these bungee workout sessions in the park and save on space rental fees.

7. Training for Older Workers – Employers have to train their older employees in new skills such as social media, artificial intelligence and more, so offer this service to local companies. 

8. Pop Up Office Rentals – Offer a service to find temporary office space for employers in need, as “office space rental agency” was a top search last year. 

Business Ideas for Individuals

9. Dog Trainer – “Private dog trainer” was a top search, with people looking for you to come to their home and train their dog one on one. 

10. Pet Anxiety Trainer – A recent study from Finland finds that about 70 percent of dogs likely live with anxiety with not a lot of cures. Someone who would come regularly to the home and work with the dog to help it relax would be something worth paying for.

new business

Click to download on Etsy!

11. Therapy Dog Trainer – Consider specializing and becoming a therapy dog trainer. In the USA alone, there are currently 500,000 service dogs helping everyone from seniors to children, so it is a growing field full of opportunity.

12. Amazon Virtual Assistant – More and more people are selling on Amazon, but they do not have the time or expertise to get a shop up and running quickly. This is currently the most in-demand service on Fiverr. 

13. Neighborhood Websites – “Near Me” Google searches are at an all time high, so a neighborhood website funded by local advertisers is a great way to connect people with local services as well as their neighbors.

14. Soundproofing – “How to Soundproof” and “How to Install Acoustic Wall Panels” were two top searches in 2023, so you can either offer a service and/or the product itself.

Click to download

15. Upsized House Plans  for Boomers – Believe it or not, more baby boomers are upsizing their homes rather than downsizing as they want more space to accommodate live-in elderly parents and out of town children and grandchildren. As a result, the type of house has changed where they require more than one master bedroom, wheel chair accessibility, and single level with a first floor owner’s suite.

16. Errand Runner / Personal Assistant – Working couples, particularly those with kids, are overwhelmed with their ever growing daily to do list, from picking up dry cleaning to grocery shopping to meal planning to registering kids for activities to making doctor’s appointments to planning birthday parties to buying gifts for other kids parties, – it goes on and on.

17. Personal Sales Associate – What if you could offer to sell other people’s big-ticket items for them, such as like cars, boats, RVs, jewelry, and the like, and you simply get paid a commission or a finder’s fee (your job is to find and scrutinize all buyers).

etsy success tips

Click to download on Etsy!

18. Bargain Hunter – If you are really good at finding the best local deals on groceries, furniture, travel, restaurants,  many people would pay for a service that would send them texts or email alerts on the best deals in their city for the things they sign up for.

19. Funeral Officiant – There is huge demand for wedding officiants but just as many people want a someone to officiate a funeral (also known as certified celebrants) and the average rate you can charge is $200 to $500 per service.

20. Resume Writer – New grads have trouble selling themselves to prospective employers, so if you have a flair for writing and sales, offer to write resumes and cover letters. By the way, I offer this service for both resumes and LinkedIn Summaries (you get the benefit of a marketer!).

21. Elderly Walker /Sitter – A lot of working people have elderly parents living with them that need to be checked on throughout the day, maybe even have a conversation with them or take them for a walk. There are some social agencies that offer this service for free, but they are backed up with requests and hurt by a lack of volunteers, making it ideal for a private service offering.

 22. AI Teachers – Since July 2022, searches for information on artificial intelligence has grown by 4,000% so show people how they can use it to make money or improve their life with workshops and classes. 

23. Language Conversationalist – Many people need to learn a second language as part of a job requirement. Therefore, if you are fluent in a second language offer conversation training whereby you simply meet the person for coffee once or twice a week and speak in your native tongue. You could easily charge $20 to $25 an hour as their company will sometimes pick up the fee.

Small Business Ideas

Click to download on Etsy!

24. Makeup Artist – Whether it is a wedding, prom or even a Halloween party, there is a lot of demand for a professional makeup artist who will come right to your home. In fact, the search “Personal Glam Squad” has exploded in the last two years. Be sure to check out my Marketing Plan for Beauty Products.

25. Seasonal House Prepping – If you live in a cold climate, handle people’s fall and spring house prep checklist for a pretty good per diem rate.

26. College Researcher – Is your child lost when it comes to applying to college – where to go, what to study, what they need to take in high school for particular disciplines, where to find grant money, etc. Save all the helicopter parents out there the trouble and take this on yourself by offering this service.

27. Pop-up Store Liaison – Again, act as a liaison between small businesses who wanted a popup retail presence just for a weekend or week and the lessor or realtor for the property. You make your money by getting a piece of the commission.

28. Wellness Coach – You’ve heard of Life Coaches, but a Wellness Coach focuses purely on your physical and mental health choices and searches for a “certified” one have skyrocketed over the past year.

29. Pet Nail Trimmer – On average, most dogs need to have their names trimmed every 1 to 2 months. So learn how to do it properly and then you can ask a local pet shop if you can hold trimming sessions in their shop every weekend. Typical rate is $10 per dog for about 5 minutes work.

30. Embroiderer – The personalization market is huge as everyone wants their name or monogram on everything they wear and own. An embroidery machine costs anywhere from $400 to $1,200 so you could pay this off fairly quickly, especially if you target companies and sports teams.

31. Mural Painter – So when I say mural painter, I don’t mean the murals on nursery walls, although that is a good business, but I mean murals for local companies, especially in their boardroom, foyers or on the side exterior walls of their business as free advertising.

new businesses

Click to download on Etsy!

32. Leather Repairer  – Leather furniture is expensive, and finding someone to repair it is a lost art. Lots of demand, little competition.

33. Sleep Expert – It is believed that between 30% and 48% of older adults suffer from insomnia. It is becoming a serious health issue, so a sleep expert who could help solve their problem would be a service worth paying for.

34. Spiritual Awakening Trip Planner – More and more people are investing in their mental health, so they like to seek guidance in far off exotic places that have a tradition of helping with spiritual healing. A great business idea is to be a planner specializing in these types of excursions, especially targeting people travelling on their own.

35. Personal Gift Shopper – Offer to be their personal gift shopper who also hunts for the best gifts at the lowest prices, saying them money so that it becomes a service that is really worth paying for.

creative small business ideas

Click to download on Etsy!

36. Cabinet Refinisher – Home buyers feel badly about ripping out kitchen or bathroom cabinets due to the expense and the waste. A lot of the time, the cabinets could be refinished, so specialize in this one area, for both residential and commercial businesses.

37. Put Up take Down Christmas Lights –  Offer a put up and take down holiday lights service, even offering to supply the lights so they don’t have to worry about storage.

38. Niche Influencer – This small business idea simply uses the power of Instagram. Now, there are “influencers” taste testing Trader Joe products and telling you which ones they like, and making money doing it. So find a hot market niche whereby people want to know more about the product before they buy it, a product they can’t touch, smell, feel or taste online.

Best Rental Small Business Ideas 2024

39. Luxury House Rental – Millennials do not want the burden of owning a house, but they still want luxury accommodations and have no problem paying the rent for an Instagram-able abode, even if it is small. So, find a small duplex or tri-plex and redo it based on the top décor trends you find on Pinterest, and then rent it out to millennials for thousands of dollars a month.

40. Camper Rental – If you have a camper you do not use all year, why not rent it out, sort of like an AirBnB for campers.

Small Business Ideas 2022

Click to download on Etsy!

41. Leisure Boat Rental – People cannot afford all the toys but it doesn’t mean they don’t want to enjoy them. Therefore, if you live near water, purchase a boat merely to be rental to those who want it for a weekend excursion, party on the water, wedding or other aquatic event.

42. Clothing Rentals – Millennials do not like the fact that cheap throwaway clothes are filling up the landfills, so renting clothes seems like a more eco-friendly option. Sites like Rent the Runway have been around since 2009, but more niche rental markets could take off, such as clothes for men, children, prom or formal wear.

Creative Small Business Ideas

New businesses

Click to download on Etsy!

43. Student Furniture Store – A student furniture store is basically a second hand store, but you could fix up the pieces for them and get a little bit higher of a price. You wouldn’t even need to have the store up for long, just a pop-up store from early-August to late-September.

44. Barn Pop Up Store – There is a farm near where I live that every fall rents out its barn to a 8 week long Christmas market. Maybe you have a structure that could work as a pop store for a variety of different rotating vendors and you simply charge each vendor a table fee.

affiliate planner for beginners45. Small Scale Furniture – Apartment, dorm room, tiny house or she shed, more than half of Americans would consider living in a home that’s less than 600 square feet, according to a survey done by the National Association of Home Builders. Even Amazon is selling tiny house kits. Therefore, start a business strictly in furnishing these small spaces with small scaled furniture and décor.

46. Comfort Clothing – Searches for “comfort clothing” have quadrupled in the last 5 years, so start a store specializing in this. Check out my Marketing Plan for Fashion Brands.

47. Home Energy Expert – A service whereby you can come in and evaluate a home and provide ways for the home owner to better insulate and cut costs is invaluable, not to mention it can also qualify the home owner for various government rebates.

marketing strategy plan template 48. Star and Moon Gazing Events – There has been growing interest in the moon and stars after the eclipse in August 2017 drew such large gazing crowds, and, as such people have been developing events around the monthly full moon from wine hosting events to tarot readings. Also see idea #54.

49. Netflix Cafe – With so many streaming services showing up on the market, no one can afford to sign up for them all, so a café or bookstore that wants to offer the ability to come in and watch on a personal screen or even hold hosting parties in a large party room, might be worthwhile.

Best Product Small Business Ideas 2024

50. Monthly Subscription Box for Teachers – We keep hearing how so many teachers have to pay for their own supplies, so why not start an affordable subscription box service for teachers with lesson plans, room decorations and supplies.

51. Monthly Subscription Box for Seniors – A lot of seniors are shut-ins and love the thought of receiving mail. So set up a subscription box services small business that their far away children (or even grandchildren) can purchase for them with monthly items they would like and need.

52. Mystery Boxes – Mystery boxes have become a new form of entertainment at 60,000 Google searches a month, so how can you ignore the demand? You can offer mystery boxes as a mail subscription service or you can do it as a service for other companies. You would have the most success to focus on hobbies and interests, such as mystery boxes for gamers, readers, makeup, and jewelry as these are the top searches.

53. Vinyl Art Posters – A lot of stores make vinyl wall decals that are small graphics or text that adhere to the wall. However, if you could take an actual art print or poster and make it vinyl so that it is essentially peel and stick, you would have a hit on your hands with the apartment dwellers and college dorm room market, who really need that peel and stick artwork capability.

54. Solar Eclipse Glasses – Did you know that when there was a solar eclipse a few months back, searches for “Where can I find solar eclipse glasses?” soared? Believe it or not, there are only 160 listings on Amazon and another solar eclipse is coming in April 2024. 

I hope you enjoyed these small business ideas 2024.

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About Me

A 20+ year marketing professional and small business consultant, all of my services are very affordable. Read more about me here and view my services here.

 

 

 

© 2024 Gail Oliver. All rights reserved. Small Business Ideas 2024. 

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