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My Quick Advertising Tip About Click-Through

March 29, 2022 / Gail Oliver, Online Small Business Consultant

Advertising Tip Click-Through Last week I gave a simple tip for more cost-effective ads and how you should only advertise products that have a conversion rate of 2% or more. But another important calculation is click-through.

For example, if your ad had 100,000 impressions and then received 1,000 clicks, that means the click-though rate was 10% (1,000 / 100,000).

Along the same lines of a conversion rate, anything from 1 to 10% is good, 10% being excellent. Therefore, a 10% click-through rate means the ad is working for you in terms of attracting attention. If the click-through is below 1%, the ad creative or message needs to change.

However, it is two-fold. Having a high clickthrough rate is only beneficial if you also have a high sales conversion rate, because you are paying for these clicks. A high click-through rate with a low sales conversion rate means you are likely losing money on your ads.

Therefore, keep running ads that have BOTH a high click-through AND a high sales conversion rate for the most success.

If you need help with your advertising strategy, set up a phone consultation with me and I can analyze your ad stats, review your ad creative and advise.

📣Need advice? Ask me a question at attentiongetting@gmail.com. Follow me on Instagram for additional tips and learn more about me here.

Etsy Shops in the Ukraine to Support

March 27, 2022 / Gail Oliver, Online Small Business Consultant

I have many customers from the Ukraine who own Etsy shops. If you are looking for an opportunity to help someone there, all of the shops below are customers of mine:

Thank you for reading.

Starting a Candle Business with my 12-Month Marketing Plan

March 25, 2022 / Gail Oliver, Online Small Business Consultant

Candle Business Marketing Plan

So you’re starting a candle business and need an easy to follow marketing plan!

The demand for candles has doubled over the last five years. From scented candles to soy candles to twisted pillar candles, they are so many options, uses and target markets.

But there is a lot of competition, so you need a high action marketing plan so that you can set yourself apart, and drive traffic and sales.

Below are some ideas from my 12-Month Marketing Plan for a Candle Business. This easy to follow plan gives you ideas to do each month for social media, publicity, advertising, content marketing, email marketing and so much more! It will take your candle business to the next level!

Candle Business Marketing Ideas

At the start of January, email out a winter theme story pitch idea to lifestyle blogs*, such as “Cozy Candles to Warm up Your House“. Related Content: How to Get Publicity for Your Business with an Attention Getting Headline.
Post a reel / video every Friday to social media with a different mantle or table decoration, including one of your candles that then lights up. See this as inspiration. #FridayVibes.
Post something fun to social media, like a chart showing which one of your candles is ideal for which Zodiac sign, and ask followers if they agree.
Explore adding your products to the monthly subscription box, Decocrated (even if just adding a sample candle or coupon to the box).
Ask a few local restaurants if you could be their official candle supplier, as a way for them to show support for other local businesses.
Change up your email opt-in incentive to include a free printable, such as “How to Make Every Room in Your House Smell Good”.
Post your “scent of the month” to social media.
Consider offering a Whole Home Scent Kit, as a new home or housewarming gift. Also great as a realtor closing gift.

The great thing about my marketing strategy plan is that you can jump in any time. Just because it says 12-Month, doesn’t mean it is for any particular year. There are just certain things you need to do in January, versus things you would do in June, so that is why I set it up by month.

Candle Business Marketing Plan

I hope you enjoyed this post on How to Start a Candle Business Marketing Plan. You can order and download the pdf from my Etsy shop. I guarantee you’ll love it!

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my marketing services here.

Try This Trick of Mine to Find a New Business Idea

March 24, 2022 / Gail Oliver, Online Small Business Consultant

how to find a new business idea Want to start a local business but stuck for an idea? Try this trick of mine using Google Trends.

Type in the words “near me”, which is one of the most popular searches on Google.
Change the location to your city by first selecting your country, then state, then city, etc. using the arrow to the right.
Select the time period as “last 12 months”.

For example, I typed in “near me” for Phoenix, Arizona and the following “rising” searches resulted:

Siding replacement near me
Paper shredding near me
Indian grocery store near me
Salads to go near me
Wine bar near me
Cheap storage near me

Therefore, any of these could pose a potential business opportunity because the demand is there. Try this for both “All Categories” and “Business and Industrial” searches.

Want to know one of the most popular searches nationally? It was “Crystal shops near me”. This search has increased 900% in the last 5 years, and 200% in the last 18 months.

Be sure to download my Best-Selling How to Start a New Business Planner.

How to Find the Best Summer Selling Opportunities

March 23, 2022 / Gail Oliver, Online Small Business Consultant

How to Find the Best Summer Selling Opportunities Now that COVID restrictions have been lifted, there are numerous opportunities for you to sell in person this summer and into the fall.

To find local selling events, use Eventbrite. Type in keywords such as, “popup shop”, “festival”, “flea market”, “farmers market”, “trade show“. They do tend to book months in advance so get going!

If you can’t afford a booth or stand on your own, go in with another local but non-competitive business.

If you wish to travel, there are large national festivals you can sell at, but it would be the most beneficial if your target market is the main audience.

For example, Bonnaroo is a large music festival held every June in Tennessee, ideal for people selling bohemian inspired fashion and decor. They offer various onsite selling opportunities, such as a 10 x10 artist/crafter space in the main venue for four days for US$1,500, and they expect 80,000+ people to attend.

The Telluride Yoga Festival in June in Colorado is ideal for anyone selling yoga or wellness products, but they like artisans as well. The cost is $450 for a shared space of two vendors. It’s also a great way to write-off a summer vacation 🙂

My Awesome Idea for Your Next Local Sales Event

March 22, 2022 / Gail Oliver, Online Small Business Consultant

No matter what you sell, everyone wants a deal or a bargain. Therefore, at your next local selling event – whether it is at a farmer’s market, craft fair, popup store or trade show – have a “Discount” table or bin as part of your display.

This is where you can put products that are out of season, that you don’t want to make anymore or just didn’t sell. There are various names you can call it: Marked Down, Clearance, Bargain, 70% off, Under $20, Final Sale, Last Chance, Today’s Specials, but I guarantee that it will be your most popular attraction.

Alternatively, you could mark up your prices a little higher, with the intention that you are willing to barter. People love feeling like they got the price down.

This is also a great opportunity to test out various pricing strategies, and see which ones customers respond to the best.

My Simple Tip for More Cost-Effective Ads

March 21, 2022 / Gail Oliver, Online Small Business Consultant

My Simple Tip for More Cost-Effective Ads If you’re advertising an individual product or service, you only want to advertise listings that have the highest sales conversion rate.

For example, I have a lot of clients who just blatantly advertise every listing in their Amazon or Etsy store, which is not a smart advertising strategy. What you want to do is go through your individual ad stats and only continue running ads on listings that have the highest sales conversion rate (orders/visits), and/or a conversion rate of at least 2%.

Why pay for ads on listings that are not resulting as highly in sales, when you could instead direct traffic to listings that are giving better results? You pay for each click, so make sure it has the greatest chance of turning into a sale.

Follow my blog so you don’t miss more upcoming ad tips, or set up a call to get more personalized advice.

simple ad tips

Have You Tried a Product Mashup?

March 19, 2022 / Gail Oliver, Online Small Business Consultant

Have You Tried a Product Mashup? One recommendation I always make to my Etsy and Amazon customers, is to see if you can take advantage of top selling products on the marketplace by doing a product “mashup”.

For example, ornaments sell huge on Etsy every October through December. Therefore, if you sell candles, do a product mashup and create a candle ornament.

Not sure what I mean, take a look at this candle ornament from H&M. You also now get to take advantage of twice the keywords.

Find a product or service that is in high demand, and see how you can merge with a product or service you are currently offering.

You can also book a phone consultation and we can come up with an idea together!

How Your Business Could Benefit From “Group” Orders

March 17, 2022 / Gail Oliver, Online Small Business Consultant

Every time a neighbor wants to get something done to their house, like septic cleaning or window washing, they ask if we need it done in hopes that together, we will get a better offer from the company because they will get two sales instead of one.

Therefore, if your business offers local products or services, try encouraging neighbors to do group ordering so you get more business at one time.

For example, if you’re a neighborhood restaurant, make the offer: “Get four of your neighbors to also order from us tonight and you all get free delivery” (this is from my 12-Month Marketing Plan for Restaurants).

Try it with your business and see what happens.

Check this out: Love this inspirational carousel post from Canva today.

©2022 Gail Oliver. All rights reserved.

Attention Getting

Page 11 of 50

My Quick Advertising Tip About Click-Through

Etsy Shops in the Ukraine to Support

Also Read:

Starting a Candle Business with my 12-Month Marketing Plan

Candle Business Marketing Ideas

Candle Business Marketing Plan

About Me

Try This Trick of Mine to Find a New Business Idea

How to Find the Best Summer Selling Opportunities

My Awesome Idea for Your Next Local Sales Event

My Simple Tip for More Cost-Effective Ads

Have You Tried a Product Mashup?

How Your Business Could Benefit From “Group” Orders

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