Do you need some blog post title ideas for your company blog, lifestyle blog or content marketing strategy? My new download, 365 Blog Post Ideas, is based on an entire year of research that I did tracking the top searches for every day of the...
My Quick Advertising Tip About Click-Through
March 29, 2022
Last week I gave a simple tip for more cost-effective ads and how you should only advertise products that have a conversion rate of 2% or more. But another important calculation is click-through. For example, if your ad had 100,000 impressions and then received 1,000 clicks,...
Starting a Candle Business with my 12-Month Marketing Plan
March 25, 2022
So you’re starting a candle business and need an easy to follow marketing plan! The demand for candles has doubled over the last five years. From scented candles to soy candles to twisted pillar candles, they are so many options, uses and target markets. But...
Try This Trick of Mine to Find a New Business Idea
March 24, 2022
Want to start a local business but stuck for an idea? Try this trick of mine using Google Trends. Type in the words “near me”, which is one of the most popular searches on Google. Change the location to your city by first selecting your country,...
How to Find the Best Summer Selling Opportunities
March 23, 2022
Now that COVID restrictions have been lifted, there are numerous opportunities for you to sell in person this summer and into the fall. To find local selling events, use Eventbrite. Type in keywords such as, “popup shop”, “festival”, “flea market”, “farmers market”, “trade show“. They do...
My Awesome Idea for Your Next Local Sales Event
March 22, 2022
No matter what you sell, everyone wants a deal or a bargain. Therefore, at your next local selling event – whether it is at a farmer’s market, craft fair, popup store or trade show – have a “Discount” table or bin as part of your...
My Simple Tip for More Cost-Effective Ads
March 21, 2022
If you’re advertising an individual product or service, you only want to advertise listings that have the highest sales conversion rate. For example, I have a lot of clients who just blatantly advertise every listing in their Amazon or Etsy store, which is not a smart...
Have You Tried a Product Mashup?
March 19, 2022
One recommendation I always make to my Etsy and Amazon customers, is to see if you can take advantage of top selling products on the marketplace by doing a product “mashup”. For example, ornaments sell huge on Etsy every October through December. Therefore, if you...
How Your Business Could Benefit From “Group” Orders
March 17, 2022
Every time a neighbor wants to get something done to their house, like septic cleaning or window washing, they ask if we need it done in hopes that together, we will get a better offer from the company because they will get two sales instead...
Tomorrow is St. Patrick’s Day, so if you are in need of some high engagement social media or blog post ideas, here is what the top searches were on Google last year: Corned beef & cabbage recipe Colcannon recipe Irish stew recipe Soda bread recipe...