Want to know how to stay connected to customers when business is slow? The pandemic has not been kind to a lot of businesses, however, how you use this time can have a positive impact once it’s over and things get back to normal. Right...
5 Big Mistakes I Saw Businesses Make This Year
December 18, 2020
I do A LOT of small businesses consultations each year, and since it is the end of the year, I thought I would wrap-up with some common mistakes that you might wish to avoid making in 2021. Too Much Dependence on Social Media I have...
Why “Personalized Gift” is the Top Search on Etsy
December 9, 2020
Last week, the CEO of Etsy stated that “personalized gift” was the most popular search on Etsy in November, even more so than “face mask”. So why is this important to know for your business? Customized vs Personalized First of all, there is a difference...
Proof that Social Media Mentions Don’t Always Result in Big Sales
November 29, 2020
by Gail Oliver, Online Marketing Consultant I was never a big believer in using social media “influencers” to get your product in front of thousands of people, because, the truth is, it just doesn’t convert into sales as highly as people think. Actual Results When Products...
How to Determine Your Daily Online Ad Budget
November 20, 2020
Confused by what to make your daily online ad budget? A lot of clients ask me how much should they spend daily on ads. The truth is, it can be complicated and one approach does not work for all businesses. Whether it is on Google,...
10 Hot Christmas Trends 2020
November 12, 2020
by Gail Oliver, Online Marketing Consultant With only 43 shopping days left, here are some of the hottest Christmas trends I’m seeing so far this season, so maybe some will inspire you! Gnome Decor Evergreen Candles Bottle Brush Trees, Metal Houses & Felt Mice Elf...
Why an Advent Calendar is an Amazing Marketing Tool
November 2, 2020
Need some creative advent calendar ideas, as it is a brilliant marketing idea. Did you know that searches for advent calendars increased 2,000% over the year before? This is because more and more brands have realized what an amazing promotional tool it can be, and...
My Hot Etsy Tip of the Week
October 22, 2020
Want my hot Etsy tip of the week? Well, this tip will actually work for any type of ecommerce store or business in general. According to an article in eCommerceBytes (that I reference below) Etsy says that 7 in 10 buyers (69%) plan to buy...
Popular Gift Keywords You May Not Know About
October 16, 2020
In need of some popular gift keywords? If you want to up your SEO game for gift searches this holiday season (not to mention all of the other gifting times of the year), then you need to understand how people search. Below are some very...
Best Tips for Doing an Instagram Giveaway
September 30, 2020
Here are some Instagram Giveaway Tips Rules to know. A giveaway is a great way to get the attention of your potential customers and increase your social media following. Instagram Giveaway Tips: Be Clear What They Will Win Use caps and emojis so your offer...
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