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How to Get Corporate Holiday Gift Orders

Want to know how to get Corporate Holiday Gift orders? You need to start approaching local companies now about what their plans are for both Christmas gifts for employees and for their clients.

Obviously, for a lot of businesses this has been a difficult year, and this might be something they decide to forgo. However, it is a great opportunity to do volume sales, and with the push to support and buy local right now, you do have this in your favor.

Action Plan for Corporate Gift Orders
  • Research 10 to 20 local companies that are doing well, have not laid off employees, and have at least 50+ employees. Just Google “list of local companies with 50 or more employees”.
  • Pitch to HR Managers for employee gifts and to Sales Managers for client gifts.
  • Approach the HR or Sales Manager of each company by sending a short email pitch. If you need names, find them by doing a search on LinkedIn. You can also message them on LinkedIn as opposed to sending an email.
  • In the email headline put, Do you need Client & Employee Holiday Gift Ideas from Local Businesses?
  • If you have a business LinkedIn page, post an article about Corporate Gift Ideas for 2023 with links to your business and it might get found in searches by HR and Sales Managers.
  • If you can drop off a sample to a HR or Sales Manager, even better.
  • If you can offer any corporate branding or personalization as part of the product offering, this would give you an advantage i.e. mugs with the company logo.
  • Be sure to mention that you can ship directly to recipients, in the case of gifts for the business’ clients.
  • Mention at the end of the email how you appreciate their support of local businesses.
  • Go to the business writer at your local newspaper and pitch this as a possible story idea, with you giving a quote as to how your business will be fulfilling corporate gift orders. Sample pitch “How Local Companies Can Help Support Small Businesses this Holiday Season”. 
Most Popular Corporate Gifts
  • Gift cards (44%)
  • Apparel (39%)
  • Food/beverages (25%)
  • Drinkware (18%)
  • Desk accessories (18%)
  • Calendars (16%)
  • Writing instruments (14%)
  • Electronics (12%)
  • Bags/luggage (12%)
  • Sporting goods (12%)
  • Jewelry/watches (6%)

So don’t wait. Start sending out emails in late August. If you sell on Etsy and haven’t gotten my best-selling Etsy Shop Holiday Planner you are missing out on key opportunities.

 

 

 

© 2020 Gail Oliver. All rights reserved. How to Get Corporate Holiday Gift Orders

Labor Day Sales Opportunity

Labor Day Sales OpportunitySo what is the Labor Day sales opportunity?

Did you know that “Labor Day Sale”, is one of the top “sales” searches of the year, usually about half a million searches in August?

And it is a more popular search than other long weekend sales, such as “Memorial day sale”, “President’s day sale” “Fourth of July sale” and “Columbus day sale” (but not as popular as “Black Friday sale”).

So make sure you are running one (if applicable) and plan your SEO accordingly.

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© 2020 Gail Oliver. All rights reserved.

How This Tip of Mine Brought Instant Sales

by Gail Oliver, Online Marketing Consultant

I always tell my customers that if you can quickly jump on something that is trending in pop culture, it can bring you a ton of traffic and sales that can have residual impact.

Two days ago when I read about how a “VOTE” necklace that Michelle Obama wore at the DNC drove crazy sales for the designer of the necklace, I quickly emailed several of my jewelry customers and told them to get one in the shop, if they can. The very next day, “Vote Necklace” was the top trending search on Etsy, and it’s still trending today.

The results: Well, other shops had the same idea and soon there were over 1,200 Etsy listings for a VOTE necklace. One new Etsy shop sold 51 vote necklaces in a 24-hour period, accounting for almost 1/3 of their sales to date. Another new Etsy shop sold 25 vote necklaces in a 24-hour period, accounting for over 25% of their sales to-date.

Another benefit to capitalizing on a trend is that it brings traffic into your shop to see what else you sell. At this slow time of year, it’s a great way to get new customers that you can then come back to when it’s time for Christmas gift buying.

Be sure to visit my Etsy shop to see all of the business and marketing products and services I offer.

 

 

 

©2020 Gail Oliver. All rights reserved.

5 Genius Holiday Marketing Ideas for Your Online Shop

Ready for some holiday marketing ideas? Did you know that searches for holiday gifts start as early as this month, so is your online shop ready?Holiday Marketing Ideas

Here are 5 marketing ideas from my Etsy Holiday Sales Planner that will help give your shop an advantage.

5 Genius Holiday Marketing Ideas
  • I always recommend posting on social media, curated content on How to Cook a Turkey, on the day before Thanksgiving and Christmas Eve, as this is when searches for this phrase skyrocket. Make sure your shop name in on the graphic so if it gets shared, it can be traced back to you.
  • Have you created a one-page holiday gift guide featuring items in your shop and the gift recipients that they would be perfect for? Start including these flyers in all of your customer packages now.
  • Email is a large part of holiday marketing success, so it might be worth investing in some holiday theme email templates as well as adding call to action buttons in the email itself. 
  • Download a free holiday recipe card template, add in a favorite Christmas cookie recipe, and then brand the card with your business name, logo and url. Include in all customer packages as this is something they will keep, and pull out year after year, remembering your business.
  • Holiday Marketing IdeasAdd in a few holiday theme product photos, including ones featuring Elf on the Shelf. People will share on social media if it is cute enough, especially Etsy.
  • Discover more great ideas, planning tips, holiday SEO keywords and more in my Etsy Holiday Sales Planner. 
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.Holiday Marketing Ideas

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

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©2020 Gail Oliver. All rights reserved. 5 Genius Holiday Marketing Ideas. 

 

5 Tips to Get Your Products in 2020 Holiday Gift Guides

by Gail Oliver, Online Marketing Consultant

August is upon us, and if you are looking to get your products featured in holiday gift guides, for print magazines, you need to be pitching NOW and to blogs by mid September.

My 2020 Etsy Holiday Sales Planner has a list of more than 85 of the top gift guides, as well as other tips for success.

Here are just a couple of the tips to find success pitching your products this year:

1. Desire to Support Local

Whether it is your city, your state or your country, the movement to support local businesses due to COVID-19 is greater this year than ever before. Therefore, make sure you indicate this when pitching i.e. “If you were planning any holiday gift guides to support Portland small businesses / Oregon small businesses / American small businesses” (pick one) and so forth. At very least, you are putting the idea in their head and they might do a separate category just for this.

2. Desire to Support Minorities

If you are a black-owned business, this is your time (not to mention the fact that August is National Black Business Month). In the last two months, every major publication and blog has had some sort of editorial with a list of black owned businesses to support (Google it), so this will carry into the holiday season as well.

3. Comfort Gifts

The quarantine situation has definitely caused stress for many, so you will find that gift guides this year will want to feature products for isolating, comfort gifts, self-care gifts, mental health gifts, and stress relief gifts.

4. Small Gifts

Small gifts and inexpensive gifts will have a good editorial opportunity this year as most people will be on a tighter budget, plus the top holiday gift searches always include White Elephant gifts, Secret Santa gifts, gift basket fillers, advent calendar fillers and stocking stuffers.

5. What Else the Media Likes

For your best success, magazines and blogs tend to like to feature products that are:

  • Best sellers
  • Inexpensive luxury finds
  • Personalized & monogrammed
  • Gift sets, boxes & kits
  • Monthly subscriptions
  • Plush
  • Latest tech
  • Zodiac-related
  • Funny / whimsical / quirky

My 28-Page Etsy Holiday Sales Planner has 86 of the top holiday gift guides to submit to (complete with email addresses, saving you a ton of time), not to mention other advice, over 200 of the top holiday search phrases, and various planner pages.

Other Things To Know This Week

 

“Revealing” Ideas for Face Masks

by Gail Oliver, Marketing Consultant

Has your online business jumped on the face mask band wagon?

The marketing potential for face masks has not been reached yet, especially since many cities are now making them mandatory.

From the seasonal to holidays to stylish to quirky, here are some of my product ideas that you may want to consider for your face mask line:

Face Mask Ideas

  • Everything is personalized these days, and since you likely don’t want family members mixing up whose face mask is whose, why not create masks with first names, monograms and family names on them.
  • Businesses are slowly reopening, so they may want to gift their employees with masks for work that feature their logo or branding.
  • Even if you don’t sell face masks, have you thought about putting your own business branding on a face mask, for free advertising everywhere you go?
  • Quirky always sells, so how about face masks that feature celebrity mouths or the mouth of a favorite dog breed (great gift for dog lovers) or a mask with a beard or moustache?
  • Fall fashion trends will influence the face mask market, as some people will see it as an accessory, so you may want to have fall colors and themes available.
  • If you are finally allowed to have a wedding, how about matching face masks for all of your guests in your wedding theme and colors, so photos look coordinated (doubles as a wedding favor).
  • Doing a gender reveal? Maybe a pink mask that says “It’s a Girl” or a blue mask that says “It’s a Boy” as a way to announce.
  • Halloween should be an explosive time for face masks, because it just goes with the season. Masks with glow in the dark skeleton grins, toothless Jack O’Lantern grins, or the mouth from the “Scream” mask will all be popular.
  • For Thanksgiving, how about a mask with a protruding turkey beak or one that says, “Stuff My Pie Hole”.
  • In early December, Pantone will announce their color of the year, so be sure to have a mask in that shade to capitalize on the press.
  • Now, we have to talk Christmas. Every year we are flooded with photos of people in their matching family pajamas, so how about matching family Christmas masks for the photo this year?
  • Get even more creative with a holiday mask that a protruding red “Rudolph” nose or a snowman carrot nose or lights up with tacky colorful LED lights.
  • And of course, you need an ugly sweater Christmas face mask.
  • Then let’s all be glad when this year is over, with glittery face masks for New Year’s Eve, especially ones that say “Good Riddance 2020!”

Other Things to Know This Week:

  • Did you know that August is the top selling birthday month? This is because August has had the most births each year from 1990 to 2006 (except for 1992, 1993, 1997, 1998, 2003 and 2004 when it was edged out by July) according to National Center for Health Statistics.
  • Do you have a product that would work as a virtual background for Zoom meetings and workshops? It is one of the hottest trends right now.
  • Remember to follow my blog to get the best ideas, before anyone else!

Peak Product Search Times

by Gail Oliver, Online Marketing Consultant

Are things slow in your online shop right now? Use this time to prepare for some key upcoming sales opportunities to get a jump on the competition, as well as tweak your SEO (because people start searching sooner than you think).

Upcoming Sales Opportunities

  • Searches for dorm décor start July 5 and peak August 18.
  • Searches for back to school start July 14 and peak August 17.
  • Searches for fall decor start July 21 and peak September 1.
  • Searches for fall fashion start July 21 and peak October 13.
  • Searches for winter clothing start July 21 and peak November 10.
  • Searches for Halloween costumes start July 28 and peak October 27.
  • Searches for Thanksgiving décor start August 12 and peak November 24.
  • Searches for Halloween decorations start August 25 and peak October 6.
  • Searches for winter décor start August 25 and peak December 29.
  • Searches for Christmas gifts start September 1 and peak December 21.
  • Searches for Christmas décor start September 15 and peak December 1.
  • Searches for toys (for Christmas) start October 6 and peak December 14.
  • Searches for Black Friday sales start November 3rd and will peak on November 26.

Other Things to Know This Week

LinkedIn Summary Examples

LinkedIn summary examplesAre you looking for some good LinkedIn Summary Examples?

I love writing LinkedIn Summaries because it’s a great opportunity to ensure that my client makes an awesome first impression. No boring introductions but rather a paragraph that has punch and personality. This is one of the benefits of being both a marketing professional and a writer – I know how to market you!

Here are some LinkedIn Summaries that I have written (remember, you only have 2,000 characters)

LinkedIn Summary Example #1: For a Salesperson

I love being in sales. This is what makes good sales people hard to find, because you have to love it. So no worries here, I am a salesman through and through.  

And it doesn’t matter what it is I’m selling. Throughout my 9+ years sales career, I have sold everything from home security systems to personal finance to event services. I easily adapt because I know how important it is to have a deep understanding of the market and the product I am selling, as well as what makes the customer buy, so I make this my first priority with any new sales role. 

A Utah State grad, I’ve been the top salesperson in many of the positions that I have held to-date, consistently meeting or exceeding my quota. I consider my positive, upbeat attitude one of my best assets when it comes to sales. It also makes me a great team player, as well as a coach and a leader (if the situation requires it) and helps me to cultivate strong, long-term relationships with my clients. My fluency in English and Spanish has been another helpful advantage, presenting me with a larger customer base to target.  

Right now, I am open and so ready to work. Therefore, if you have a need for a professional, enthusiastic and top performing Account Executive or Sales Representative, feel free to message me here on LinkedIn or by email at {email address}. 

LinkedIn Summary Example #2: For a Marketing Professional

A good way to describe me would be a Marketing “Chameleon”. This is because since graduating from Ohio State in 2016, I have spearheaded positions that required Digital Marketing, Content Creation, Brand Consulting, Event Planning, Project Management, Fund Raising and Sales, not to mention my art and design background. 

This wide range of hands-on experience and resourceful skill set makes me easily adaptable to any marketing or creative position, whether it’s a full-time or freelance opportunity. You are actually filling many roles just by hiring me!  

But also as important is my fierce work ethic. I’m a go-getter to the extreme. I thrive on hard work, I’m thorough and detail-oriented, and I get the job done – well and on time. 

I’m always up for the next creative opportunity, so if you or your organization wants someone who can fill many marketing needs in just one hire, please contact me here on LinkedIN or by email. I would love to hear how you would like us to work together! 

LinkedIn Summary Example #3: For a New Grad

I might appear to be a young, recent college graduate, but I am actually a seasoned business owner. A native of the beautiful country of Belize, moving to the US in 2009 meant adopting the American dream. So I ran a successful e-commerce company all while attending college and then Pepperdine Graziadio Business School. 

But now with my Bachelor’s degree in Business Management firmly in hand, I am so ready for the next phase of my career, as an Account Executive in Saas Technology sales. 

So why Saas? While running my own business, I discovered that my true passion is problem-solving and establishing meaningful connections – both ideal traits for a Saas Account Executive. I’ve even developed my own 3-step method of solving complex problems: 1. extensive research and analysis (which I love to do) 2. implementation and diligence (also love to do) 3. communication with the client (really love to do). 

Being immersed in the e-commerce world for the last six years meant that I developed the technical skills that make me ideal for the Saas industry. It also provided me with valuable experience in B2B and B2C sales, operations, sourcing, business development, lead generation and web design. 

As for my technology knowledge, that includes: Salesforce, HubSpot, Zoom, Google Workplace, Microsoft Office, Shopify, Squarespace, Mailchimp, Trello, Atlassian and Klaviyo.

While I know that I still have a lot to learn, I also have a significant amount of experience that I can definitely hit the ground running in any new role. 

Therefore, if you’re looking for a passion-filled up-and-comer, who is a creative problem solver, risk taker, relationship builder and strategic thinker who is ready to make a difference in your organization, then let’s connect. 

LinkedIn Summary Example #4: For an Outdoor Education Teacher

I’m not a fan of walls, so I think it’s fair to say that I’m happiest when I’m in the great outdoors. Therefore, when I decided to become a teacher, an Outdoor Educator was one path I wanted to follow. 

After acquiring my Bachelor of Education in 2020 (I also have a Bachelor of Psychology) I have spent the last two years working with primary school children as an Outdoor Educator, where I developed and facilitated nature-based language, arts and science programs as well as individual learning plans.

Whether I’m outside teaching kindergarten children at a renowned private wilderness school, or helping high school students develop practical leadership skills through outdoor excursions, or in a park leading people through a Pilates class, I’m a firm believer that learning alongside nature is one of the best ways.

But first and foremost I am a teacher, regardless of the environment. I pride myself on being devoted, patient, and enthusiastic. My priorities are to always lead by example and to foster positive relationships with my students and between my students. I am also extremely committed to reaching curriculum goals, all while staying true to my students’ individual strengths and various learning styles. 

I thoroughly enjoy teaching children of all ages and I’m confident that my wide range of experience will allow me to easily adapt to any type of classroom environment.

Therefore, I am ready for my next teaching adventure! If you have any educator positions in your organization, full-time, part-time or supply, please feel free to message me here on LinkedIN or by email at XYZ@gmail.com.

LinkedIn Summary Examples #5: For an Business Systems Analyst

I love challenging IT situations. I also love to find ways to deliver innovative solutions to challenging IT situations. 

As a Senior Business Systems Analyst in the fintech industry, I do just that, with more than 5 years of experience in Mobiliti ASP implementations and mass app upgrades. 

I’m a core player as well as founding member of the Enterprise Apps team, where I both lead and train junior associates.  I am also responsible for the company’s “high-touch” clients. 

My focus has been implementing new projects and updating the processes, and my achievements in my current role include:

  • Leading my team with 11 implementations and 3 in-flight projects this year. 
  • Creating the initial COASP and Architect process flow.
  • Helping to redesign and establish a new project intake process.
  • Designing an Enterprise Apps Dashboard to track and provide a central place for all projects information for both leadership and vendors. 

What else do I have to offer?

  • Extensive knowledge of financial and banking products and services.
  • Implementation and testing on variety of mobile devices and OS versions.
  • Experience leading process improvement projects with proven ability to identify problems, analyze possible solutions, and implement new processes.
  • Ability to work in a fast-paced environment while maintaining high-quality standards and exceeding the targets. 
  • Ability to manage several tasks at one time and prioritize duties correctly.
  • High sense of urgency when dealing with issues impacting customers or project timelines.

Did I also mention I’m fluent in Russian?

It’s great to have a career you are passionate about, and my goal is to always deliver a high-quality implementation experience with a focus on customer satisfaction, speed and zero defects. If you have a position you think I might be a fit for, please message me here on LinkedIn.

LinkedIn Summary Examples #6: My Own LinkedIn Summary

Marketing your own business is tough. I hope to make it easier.

After 20+ years in corporate marketing, I decided I wanted to work from home long before we had to. So, I started my own online marketing consulting business – complete with a weekly blog – with the goal of helping small businesses and budding entrepreneurs get attention.

My Blog: www.Attention-Getting.com

Hence the name of my innovative advice-filled marketing and small business blog, which I’ve been writing since 2012 (if you have little time for reading, you’ll love my 30-second reads).

Part coach, part mentor and part creative brain stormer, I love helping clients get encouraged again about their business, or lead someone through starting a new business endeavor with my one-on-one phone consultations.

I also love coaching new marketing professionals. I remember getting my first marketing job and realizing I had no idea what to do. If that’s you, I can help.

Finally, like my writing? This is probably the thing I love to do the most, because it comes so naturally. From composing your brand story to ghost writing your blog posts to drafting an effective publicity pitch to even crafting marketing-savvy LinkedIn profiles (like this one!) that get attention, I can write it all!

If you would like to work with me, I would love to work with you! Feel free to get in touch at attentiongetting@gmail.com, visit my website at www.attention-getting.com or with a note here on LinkedIn.

If you would like me to write your LinkedIn Summary, you can check out my LinkedIn Summary Writing Service here.

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©2022 Gail Oliver. All rights reserved. LinkedIn Summary Examples

My Killer Instagram Tip to Drive Crazy Traffic to Your Business

My Killer Instagram Tip to Drive Crazy Traffic to Your BusinessWant my killer Instagram tip to drive traffic to your business?

I give lots of awesome Instagram posting ideas in my Best-Selling 365 Day Social Media Posting Calendar, but one of my favorites is for your small business to try and take advantage of the Instagram hash tag #MySuperG.

What is this exactly? Google loves to repost and give a shoutout to anyone who posts a unique photo that features the letter “G” in a creative way.

Think about it. Google has 12.5 million followers, so even if only 1% of their followers clicks on your link, that’s 125,000 people!

For example, Google posted online plant store Greenery United’s video using their plants to spell out the “G”, as well as online bow tie store, Knotzland, who used their bow ties (in Google’s colors).

instagram tips

Some Ideas You Can Do for #MySuperG
  • With July 4th around the corner, if you’re an American business find a way to use your products to create out a red, white and blue “G”.
  • Take advantage of upcoming National days that do so well on social media. For example, if you sell bikinis, use them to spell out the “G” for #NationalBikiniDay (be sure to include #MySuperG in comments and post it the day before to give Google time to see it).
  • If you’re an online bakery, then use Google-adorned sugar cookies to spell out the “G” for #NationalSugarCookieDay on July 9th.
  • Cosmetic brands could color the “G” in various lipstick shades for #NationalLipstickDay (July 29th).
  • If you don’t have a product that works, try creating a “G” using the supplies that go into making your products. For example, a jewelry shop could use beads to create a “G”. Get creative!
Want More Awesome Instagram Posting Ideas?instagram social media posting ideas 2021

Download my best-selling 365 Social Media Posting Ideas Calendar, with more ideas like this one!

Make sure to follow my blog so you never miss out on hot tips!

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About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

 

 

 

© 2020 Gail Oliver. All rights reserved. Instagram Tip to Drive Traffic

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