Are you an indie designer trying to sell your own fashion or fashion accessories online? Maybe you sell through Etsy or Shopify or just through social media? My 12-Month Marketing Plan for Online Fashion Stores makes it super easy to master marketing and promotions and...
How to Get Corporate Holiday Gift Orders
September 9, 2020
Want to know how to get Corporate Holiday Gift orders? You need to start approaching local companies now about what their plans are for both Christmas gifts for employees and for their clients. Obviously, for a lot of businesses this has been a difficult year,...
Labor Day Sales Opportunity
August 31, 2020
So what is the Labor Day sales opportunity? Did you know that “Labor Day Sale”, is one of the top “sales” searches of the year, usually about half a million searches in August? And it is a more popular search than other long weekend sales, such...
How This Tip of Mine Brought Instant Sales
August 20, 2020
by Gail Oliver, Online Marketing Consultant I always tell my customers that if you can quickly jump on something that is trending in pop culture, it can bring you a ton of traffic and sales that can have residual impact. Two days ago when I...
5 Genius Holiday Marketing Ideas for Your Online Shop
August 17, 2020
Ready for some holiday marketing ideas? Did you know that searches for holiday gifts start as early as this month, so is your online shop ready? Here are 5 marketing ideas from my Etsy Holiday Sales Planner that will help give your shop an advantage....
5 Tips to Get Your Products in 2020 Holiday Gift Guides
August 8, 2020
by Gail Oliver, Online Marketing Consultant August is upon us, and if you are looking to get your products featured in holiday gift guides, for print magazines, you need to be pitching NOW and to blogs by mid September. My 2020 Etsy Holiday Sales Planner...
Is your Etsy shop ready for the big holiday sales season? If you think it’s too early, you’re wrong! My 28-page 2020 Etsy Shop Holiday Sales Planner is out today (and it’s on sale!), and here are just a few interesting tidbits from the research portion of...
“Revealing” Ideas for Face Masks
July 14, 2020
by Gail Oliver, Marketing Consultant Has your online business jumped on the face mask band wagon? The marketing potential for face masks has not been reached yet, especially since many cities are now making them mandatory. From the seasonal to holidays to stylish to quirky,...
Peak Product Search Times
July 9, 2020
by Gail Oliver, Online Marketing Consultant Are things slow in your online shop right now? Use this time to prepare for some key upcoming sales opportunities to get a jump on the competition, as well as tweak your SEO (because people start searching sooner than...
LinkedIn Summary Examples
June 24, 2020
Are you looking for some good LinkedIn Summary Examples? I love writing LinkedIn Summaries because it’s a great opportunity to ensure that my client makes an awesome first impression. No boring introductions but rather a paragraph that has punch and personality. This is one of...
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