Trader Joes is a marketing powerhouse food store. This article from Vox shows how Trader Joe’s knows how to take advantage of the biggest food purchases of the year, which is fall through to early February. They start by stocking the largest and most diverse products...
Google Tip for Your Site’s Title Tag HTML SEO
October 25, 2019
Understanding how to write your site’s title tag HTML SEO is important. The title tag is the line that you fill in, in your settings, that describes what your site is all about. After your url, it is the second thing Google reads. Google only...
Why You Need Many Sources of Traffic
October 11, 2019
A lot of people come to me and wonder why traffic to their website, blog or online shop is low or decreasing, and it is typically because they have only one main source of traffic. Your traffic should always be a mix from search engines (organic), referral...
Easy Local Publicity Opportunity
October 4, 2019
If you are not approaching your local newspaper’s business writer NOW with a story pitch on how to include your small business in any articles they are planning for Small Business Saturday (November 30th) you are missing out on a huge opportunity – so do...
Two Sales Tips for Quick Sales
September 27, 2019
Have you ever tried running a 24-hour sale? They truly are the most effective type of sales promotion because they get people to act quickly, especially if there is a tick down showing how much time there is left before the sale ends. Another key...
Cool Promotional Item Idea
September 20, 2019
Believe it or not,custom hair scrunchies that have your business name on them are a hot sales promotional item, according to the Advertising Specialty Institute. Ideal for dance studios, spas, camps, sports teams and gymnastics clubs, even restaurants for servers to wear or as gifts with...
Sunday Marketing Blast
September 13, 2019
My tip of the week …If you are running online ads, such as Google or Microsoft ads, always make sure to consistently check and eliminate any negative keywords. You don’t want to pay for clicks that are completely irrelevant. Ad tip … Google Shopping Ads have...
Tips to Make Your Product Photos More Effective
September 3, 2019
Do you find that people don’t read anymore? I have purposely been trying to make my blog posts shorter and use more bullet points because today’s society has no time to read, even if it is useable information. However, people will look at photos. So...
Sunday Marketing Blast
August 23, 2019
Another Sunday Marketing Blast with ideas and inspiration for small business owners. Hot trend … mystery boxes are the hot item on Etsy and eBay. Top sellers … diamond jewelry is in big demand with millennials, particularly single women. If you sell diamond jewelry, you need to read the De...
How to Market on Instagram
August 20, 2019
With the release of my Instagram Planner I wanted to give you a few basic tips on how to market on Instagram. While I have been using Instagram and helping clients with it for a while now, I actually only opened my own Instagram profile at...
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