by Gail Oliver, Online Marketing Consultant Adding more products to your online shop is another obvious way to increase your sales. Now, it might not always increase your profits right away because costs could increase with the addition of the new products, but it is another...
The Single Most Obvious Way to Increase Your Sales
May 20, 2016
When it comes to increasing your sales, there are many options you have including spending more on marketing, adding more products, raising your prices, but the single, most obvious one is increasing your traffic. How to Increase Your Sales For example, let’s say...
by Gail Oliver, Online Marketing Consultant I often see people offering $20 necklaces for Mother’s Day and I sort of cringe. Now, I would expect a $20 necklace from my 13 year-old son for Mother’s Day, but I’m not going to buy a $20 necklace for my...
How to Create a Need for Your Products
May 3, 2016
by Gail Oliver, Online Marketing Consultant Are you effectively creating a need for your products and/or services? A good rule of thumb is to always think who, what, when, where, how, why. So who would need your product, what would they use it for, when...
My Best Tips for Finding Ideas for New Products
April 26, 2016
Today I thought I would give a couple of my best tips for finding ideas for new products. If you find that you are running out of inspiration for new products, a good way is to always look at products that are currently popular,...
Avoid These Product Copy Mistakes
April 19, 2016
Avoid these product copy mistakes! One product copy mistake that I see online shops making over and over again is really long, overly complicated descriptions. The standard format that most online shops adhere to (and that Google likes) is an opening paragraph that is descriptive, enticing and creates...
by Gail Oliver, Online Marketing Consultant My marketing tips for this week are focusing on the individual sections of your online shop as they are very important for SEO. However, sometimes it helps to experiment with one or two in terms of customer buying behaviors, to...
by Gail Oliver, Online Marketing Consultant Happy National Deep Dish Pizza Day! There really is a national day for everything, isn’t there? Here are some other marketing tips you may find helpful for your online shop. Product Photos One tip I always give in my...
What to Post to Social Media in February
February 23, 2016
Wondering what to post to social media in February to attract more followers and keep your current followers engaged? Luckily, I have some creative ideas for you to try. These are actually new ones just for this post, but I have many more in my...
My Marketing Tips for Online Shops for the Week of January 26th – Pinterest Edition
January 26, 2016
by Gail Oliver, Online Marketing Consultant Good Tuesday everyone (“Good Tuesday” is a phrase that trends big on Twitter on Tuesdays). Here is a quick run down of what you need to think about this week to market and promote your online shop. Pinterest Trends Did...
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