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Fun & Easy Local Marketing Idea

February 10, 2023 / Gail Oliver, Online Small Business Consultant

If you want to reach out to your local market, here is a fun easy local marketing idea!

A search that skyrockets every February is “heart-shaped pizza near me” (due to Valentine’s Day). Fun Easy Local Marketing Idea

So make a list of 5 local pizza places in your city that are offering heart shaped pizza and give a shout out on social media (see example post below).

Do the shoutouts individually (as opposed to a group) tag the restaurant on the post in comments (so they see it), and they will likely repost, thus in turn giving your business a shout to their followers.

Be sure to use hashtags #shoutout #heartshapedpizza #austinpizza #pizzainaustin

If you need marketing advice or services, please see my Marketing Services page or my marketing & business downloads.

Be sure to also read, Galentines’ Marketing Ideas.

Winter Email Marketing Idea

February 4, 2023 / Gail Oliver, Online Small Business Consultant

It has been FREEZING where I live, so I love it when I see businesses jump on whatever is going on in the day-to-day lives of their customers, to try and make a sale.

For example, a popular local department store sent out this email “Beat the Deep Freeze with these Cozy Winter Items on Sale”.

This is why when it’s raining, stores will move their umbrellas to the front, or air conditioners and fans when temperatures soar.

Any type of business can take advantage of the current cold winter weather, such as:

A travel agency should be promoting their down south vacations.
A realtor should be promoting vacation properties in warmer climates.
A beauty salon should be promoting their treatments for dry winter skin.
A restaurant or bar should be promoting their warm drinks to beat the cold, such as Hot Toddies.
A personal trainer should be promoting how to safely workout in extreme temperatures.
A life coach should be promoting sessions on how to cope when the cold weather is getting you down.

My point is, your email, promotional and social media marketing should always have a ready-to-go plan based on events that don’t have a set date, like the weather.

If you need a marketing plan, be sure to check out my 12-Month Marketing Plans. I also offer a variety of Consulting & Marketing Services.

Check out more of my 30-second blog posts.

February Social Media & Content Marketing Ideas

January 24, 2023 / Gail Oliver, Online Small Business Consultant

A helpful way to plan what to post to your social media and your blog in February is to base the content on last year’s most popular searches for the month.

So, to help you out, below are the top Google searches for February 2022, and you can expect similar searches this year:

Black History Month

BHM Quotes
Black American Heritage flag
Black art museums
Black History month quotes
Black representation
Daily Black History facts
Happy Black History month gift
How to celebrate BHM?
Quotes about the black experience
When was BHM first celebrated?

National Signing Day February 1^st

Do you have to commit on national signing day?
What is national signing day?
When is national signing day 2022?

Groundhog Day February 2^nd

Did the groundhog sees its shadow 2022?
Groundhog day history
Groundhog day origin
Groundhog day prediction accuracy
How does Groundhog day work?
How much does Punxsutawney Phil weigh?
What time does Groundhog day start?

Snow Moon February 5^th

What is special about the snow moon?
When is the snow moon?

State of the Union February 7^th

How long is the state of the union?
State of the union memes
What time is the state of the union?
Where can I watch the state of the union?

Pizza Day February 9^th

How long is pizza good for in the fridge?
How many slices are in a large pizza?
How to make pizza dough?
How to make pizza sauce?
How to reheat pizza in oven?
National pizza day deals

Puppy Bowl February 12^th

How to watch the puppy bowl?
What puppies are in the puppy bowl?
Who won the puppy bowl?

Superbowl February 12^th

Appetizers for Superbowl
Chicken wing recipes
Past Superbowl halftime shows
Superbowl kick off time
What does 2nd 10 mean in football?
What does a flag mean in football?
What does defer mean in football?
What does delayed mean in football?
What does offside mean in football?

Galentines Day February 13^th

Galentines day cocktails
Galentines day games
Galentines day songs
Happy galentines day gift
Where did galentines day come from?

Valentines Day February 14^th

Dinosaur Valentine box
Easy Valentine box
Heart shaped pizza near me
Romantic dinner ideas at home for her
Valentines cards near me
Valentines day gifts for kids
Valentines exchange cards near me
What to write in a Valentines card
Where do they sell flowers near me?
Where to buy chocolate covered strawberries?

Singles Awareness Day February 15^th

All the single ladies gif
Happy Valentines day to myself
How to be happy alone
How to be okay with being alone
How to enjoy being alone
How to spend Valentine’s Day alone
Quotes about being single
Songs about being single

NBA All Star Game February 19^th

How to vote for MVP NBA All Star Game?
NBA All Star Game Schedule
When and where is NBA All Star Game?

Mardis Gras February 21^st

Fat Tuesday celebrations near me
Fat Tuesday dinner specials near me
Gumbo recipe
King cake recipe
What is a fasnacht donut?
What is Mardi Gras?
What is Shrove Tuesday?
When is Easter?
When is Mardi Gras 2022?
Where did Mardi Gras originate?

Margarita Day February 22^nd

Blue Margarita recipe
Mangonade Margarita recipe
National Margarita Day specials
Spicy Margarita recipe
Watermelon Margarita recipe

Ash Wednesday February 22^nd

Is Ash Wednesday a holy day of obligation?
What are good things to give up for Lent?
What do you say when you get ashes on your head?
What is Ash Wednesday?
When is Ash Wednesday?

Womens History Month starts March 1^st

Frida Kahlo quotes
Marie Currie quotes
Womens history month books

Be sure to also read: This Search Phrase Skyrockets Every February

Try to use your social media and content marketing to answer these top searched questions and it might bring more traffic to your business! If you need more ideas, check out my downloads 365 Social Media Ideas for 2023 and 365 Blog Post Ideas for 2023.

A Fun Way To Attract Attention To Your Business

January 9, 2023 / Gail Oliver, Online Small Business Consultant

A town called Minocqua in Wisconsin has an annual tradition of creating a 30-foot tall snowman to attract the attention of passer-bys to their visitor’s bureau.

It is a brilliant marketing idea on many levels:

It attracts attention.
It gets community involvement as volunteers construct the snowman.
It gets annual free local publicity, that also turns into national publicity.
People pose with the snowman and post to social media.

I remember doing a marketing plan for an outdoor garden center and they wanted an idea that would get people to visit at the start of the season. I suggested that they create a giant bunny topiary that kids (and adults) could pose with for Easter.

It’s the same sort of idea. It gets the business noticed; it draws people to the business; it gets the business shared on social media; and it’s quirky enough that it will likely get some free publicity (if the bunny is large enough).

So whether you drape the side of your building with a giant flag for the Fourth of July or light it up with the colors of the teams playing in the Superbowl or position a giant heart frame out the front for couples to take their photo for Valentine’s Day, try to think of something seasonal, holiday-themed or even weather-related to create attention.

You might also want to read, 101 Super Creative Promotional Ideas for Your Small Business.

Need creative ideas just for your business? Be sure to check out my Marketing Services.

Today’s Marketing Idea I Love

January 5, 2023 / Gail Oliver, Online Small Business Consultant

marketing ideas I love Happy new year everyone!

So here is today’s marketing idea that I really love, and that I thought you might want to try with your own business.

I was on the website of the furniture retailer, West Elm, and I really liked how they include this “Why West Elm?” graphic at the end of every listing description.

It focuses on five key elements of their value proposition, with short-to-the-point text and easy to understand graphics.

The goal is to reinforce to first-time customers your business’ values and credibility, to create trust in buying from you.

If you need help writing your website copy, About page, Brand Story, blog posts, press releases, listing descriptions, and so forth, I offer a variety of affordable marketing writing services that create engagement and are optimized for SEO. Just email me at attentiongetting@gmail.com to discuss or head over to my Services page at my Shopify store or on Etsy.

I know you’re busy, so here are more of my 30-Second Reads.

187 New Product Ideas for 2023

December 29, 2022 / Gail Oliver, Online Small Business Consultant

Are you looking to start a new business in the new year, or just want to try selling a new product?

Well, I’m very excited for my new download, 187 All-New, All-Original Product Ideas for 2023!

Some of My Creative Product Ideas for 2023:

2023 Seed Calendar: Calendars are always big sellers, so how about a printed calendar that has an envelope for each month containing either seeds of plants that should be planted that month, or seeds of flowers that are relevant to the month. For example, April’s birth month flowers are daisies and sweet peas, so give seeds for these flowers for that month. Great gift for a gardener!
Backgammon Tray: What about a serving tray that doubles as a Backgammon board, since they are essentially the same shape and size.
Personalized Family Wall Hook Tree: This wall coat rack is a great idea, but even better if the hooks were engraved with the name of each family member, so everyone has their own hook.
Couples Zodiac Necklace: One side of the pendant features your Zodiac sign and the other side features your partner’s Zodiac sign. Romantic!
Caramel Latte Cubes: Cubes are a popular food trend, so why not sell flavored caramel cubes that you can drop into your coffee to make a caramel latte.
Quilted PJ Pants: Meshing together two popular products – quilts + pjs – is always a good idea.
Lava Cake Candle: When this jar candle melts, the wax pours down like a lava cake (plus it smells like one).

Discover more of my all original, creative product ideas in my brand new download, 187 All-New Product Ideas for 2023, at a super low introductory price.

A compilation of my creative mind, Google research, sales research, trending data and what I know sells, I hope this list inspires you for the new year!

Happy new year!

A Fast Way to Discover Who Your Target Customer Is

December 16, 2022 / Gail Oliver, Online Small Business Consultant

a fast way to discover who your target customer is Need a fast way to discover your target customer? Well all you have to do is simply read your top competitors’ reviews.

Here you will see a name and sometimes a photo, and this will help you determine age and gender.

Then they will also typically have their country and maybe even their city. Again, these are all key demographics.

If you actually read the reviews, you will learn more as well. Maybe who they were buying the item for, or what they planned to use it for.

Then you can determine things like, maybe they have a lot of men buying this as a gift for their wife, or a lot of professionals are using the product as opposed to the end user.

You may even learn where the customer discovered the brand in the first place i.e. I saw this on Instagram and had to buy.

Visit my Etsy store.

An Easy Way to Measure Online Ad Success

December 7, 2022 / Gail Oliver, Online Small Business Consultant

Need an easy way to measure online ad success?

When you run online ads – whether it is on Google, a blog or social media – here is a quick way to see if your ads are working.

One key metric you will get is AD IMPRESSIONS / REACH. This is the number of times your ad appeared to potential customers. If your ad impressions (or reach) for your ad campaign is not at least 10,000, I’m not sure you are going to make any sales. Here is why:

If we take the benchmark 1% rule, this means that 1% of ad impressions should turn into clicks, and 1% of clicks should turn into sales.

Therefore, 1% of 10,000 ad impressions means you should get at very least 100 clicks. Of those 100 clicks, again, at very least 1% should turn into orders. 1% of 100 clicks is 1 order.

Therefore, at a bare minimum, 10,000 ad impressions will lead to 1 order. But this is just a benchmark and obviously will vary depending on the product, ad creative, etc.

If your ad creative is very effective, causing your click through rate to be more like 5% of ad impressions, then this means those 10,000 ad impressions will turn into 500 clicks. Then, maybe if your sales conversion rate is also very good at 5%, then this means those 500 clicks will turn into 25 orders.

So, if you only got the basic 1% conversion, and let’s say you were paying .20 cents a click, this means you spent $20 to get 1 order. If the order is for $200, that’s great, but not so great if it is only for $25.

However, if you had the 5% conversion rate, and paying .20 cents a click, this means you spent $100 to get 25 orders. Even if each order is only $15 ($375 total order), this is a fairly good return.

FINAL THOUGHT: If you are not getting at least 10,000 ad impressions, you either need to increase your ad budget and/or change your keywords. If your clickthrough rate on ad impressions is 1% or less, you have to change the ad creative and/or the demographics of who is seeing it.

Be sure to also read: My Simple Tip for More Cost-Effective Ads. If you need to understand and improve your ad strategy, be sure to set up a 1:1 Phone Consultation with me.

By the way, I was quoted in an article in US News & World Report last week, called Low Cost Home Based Business Ideas, if you wish to check it out.

Attention Getting

Page 5 of 50

Fun & Easy Local Marketing Idea

Winter Email Marketing Idea

A Fun Way To Attract Attention To Your Business

Today’s Marketing Idea I Love

187 New Product Ideas for 2023

Some of My Creative Product Ideas for 2023:

A Fast Way to Discover Who Your Target Customer Is

Like this:

An Easy Way to Measure Online Ad Success

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Email Newsletter Ideas for March:

International Women’s Day (March 8th)

St. Patrick Day (March 17th)

Spring (March 21st)

Earth Hour (March 25th)

Please Share on Social Media:

Please Share on Social Media:

Please Share on Social Media:

Black History Month

National Signing Day February 1st

Groundhog Day February 2nd

Snow Moon February 5th

State of the Union February 7th

Pizza Day February 9th

Puppy Bowl February 12th

Superbowl February 12th

Galentines Day February 13th

Valentines Day February 14th

Singles Awareness Day February 15th

NBA All Star Game February 19th

Mardis Gras February 21st

Margarita Day February 22nd

Ash Wednesday February 22nd

Womens History Month starts March 1st

Please Share on Social Media:

Please Share on Social Media:

Please Share on Social Media:

Some of My Creative Product Ideas for 2023:

Please Share on Social Media:

Please Share on Social Media:

Like this:

Please Share on Social Media:

Please Share on Social Media:

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International Women’s Day (March 8^th)

St. Patrick Day (March 17^th)

Spring (March 21^st)

Earth Hour (March 25^th)

National Signing Day February 1^st

Groundhog Day February 2^nd

Snow Moon February 5^th

State of the Union February 7^th

Pizza Day February 9^th

Puppy Bowl February 12^th

Superbowl February 12^th

Galentines Day February 13^th

Valentines Day February 14^th

Singles Awareness Day February 15^th

NBA All Star Game February 19^th

Mardis Gras February 21^st

Margarita Day February 22^nd

Ash Wednesday February 22^nd

Womens History Month starts March 1^st