Need a more effective Black Friday Marketing Strategy? Are you personally holding off holiday purchases for Black Friday and Cyber Monday sales? Honestly, the only way I would buy anything right now from an online retailer is if they were giving me an advance Black...
Category: Holiday Marketing
Top Halloween Product Searches
October 1, 2018
by Gail Oliver, Online Marketing Consultant How big is Halloween? Well, it generated over $9 billion in revenue last year in the US alone, so pretty big. Therefore, I thought you might want to know what the 50 top Halloween product searches are that people are...
How to Quickly Add More Products in Your Online Store
September 12, 2018
Want to quickly add more listings to your online store? An easy way is to simply add listings that are SETS of products. Not perfectly matchy-matchy sets, but try coordinated sets. For example, I saw this art print set below being offered on Nordstrom where...
Christmas Product Ideas and Trends
August 27, 2018
by Gail Oliver, Attention Getting Marketing It is not too early to start thinking about the holiday buying season, and no matter what you sell, if you can incorporate at least one holiday theme product, you will open yourself up to way more sales opportunities....
My Marketing Tips for Your Online Shop for the Week of December 21st – Christmas Edition
December 21, 2015
by Gail Oliver, Online Marketing Consultant First of all I have to congratulate one of my clients, Nadine Savino, creator of The GCap, for appearing on Good Morning America this week and presenting her invention to Joy Mangano (the momtrepreneur whom the movie, Joy, is...
My Marketing Tips for Your Online Shop Post Black Friday
November 30, 2015
If you are looking to drive traffic and sales to your online shop, here are a few things to try this week. Marketing To Do List for December 1 to 7 Thank all customers who bought from you on Black Friday, Small Business Saturday and Cyber Monday...
by Gail Oliver, Online Marketing Consultant If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute...
by Gail Oliver, Online Marketing Consultant If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However,...
New Year Promotional Marketing Idea
January 15, 2015
Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for...
3 Christmas Traditions That Turned Into Marketing Genius
December 8, 2014
Marketing Christmas Traditions is definitely a thing. I have been noticing that some tried and true Christmas traditions have been slightly modified to become hot and trendy product offerings in today’s marketplace, from ugly Christmas sweaters to Advent calendars to Santa photos. What holiday traditions can...