If you use Tiktok to market your small business, you know that it can be all about trends. Here are some the hottest Tiktok trends right now that your business might be able to benefit your business. #Cleangirlaesthetic The clean girl aesthetic covers decor, fashion...
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You Have To Try This Email Marketing Idea
April 30, 2023
I saw this email in my in-box and I thought the subject line was simple but brilliant: This florist, who I have purchased from in the past, is using the various national days to drum up business, and you can do the same. Below are...
Today’s Marketing Idea I Love
January 5, 2023
Happy new year everyone! So here is today’s marketing idea that I really love, and that I thought you might want to try with your own business. I was on the website of the furniture retailer, West Elm, and I really liked how they include...
A Fast Way to Discover Who Your Target Customer Is
December 16, 2022
Need a fast way to discover your target customer? Well all you have to do is simply read your top competitors’ reviews. Here you will see a name and sometimes a photo, and this will help you determine age and gender. Then they will also...
An Easy Way to Measure Online Ad Success
December 7, 2022
Need an easy way to measure online ad success? When you run online ads – whether it is on Google, a blog or social media – here is a quick way to see if your ads are working. One key metric you will get is...
Try This Engaging Social Media Idea for December
November 30, 2022
If you want to engage your followers in December, try this engaging social media idea. The key is to post timely content, and in this case, this would be year-end wrap-up lists. Then you ask followers to add their choices to the comments section. These...
All New Small Business Ideas for 2023
November 9, 2022
One of my most popular posts this year was 54 Creative Small Business Ideas for 2022. Well I just updated it with some new small business ideas for 2023: Home Grown Flowers – Did you know that flowers were impacted by the supply chain? So, buy...
How Top News Stories Can Mean Free Publicity for Your Business
October 25, 2022
It really is not that difficult to get free publicity for your business. One tip I always give clients is to stay on top of current news stories, so you can find ways to add your business to the story. SAMPLE PITCH #1 For example,...
What is Your Sales Channel Strategy?
October 4, 2022
Do you have a sales channel strategy for your business? A sales channel is basically any place you sell your products and/or services. Not market, but physically sell. It can be a store front or commercial space, an online marketplace, your website, your blog, your...
Why Your Business Should Set Up Google Alerts
September 20, 2022
In my 12-Month Marketing Plans, one thing I always recommend is that you set up free Google Alerts. What this means is you give Google certain keywords that you wish to be alerted for, so when a blog post, magazine article or news report shows up...
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