Juneteenth (June 19th) is coming up and it presents a great opportunity to get free publicity if you are a black-owned business. With all free publicity, the key is to know when and what to pitch. Real Customer Example So how do you find publicity...
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Is Your Product Page Design Lacking Key Info?
April 22, 2021
Is Your Product Page Design Lacking Key Info? Did you know that 69% of consumers will abandon a product page that lacks information? So what makes a high-converting product page? Obviously, you want to answer all the visitor’s possible questions about the product or service, without overwhelming...
Top Reasons Customers Don’t Buy Online
April 13, 2021
Want to know the top reasons customers don’t buy online? Do you ever wonder why visitors to your site don’t buy? According to a 2021 survey by Bizreel, the top factors in making a purchase from a website are: Price (89%) Brand (57%) Delivery Method (49%)...
My Favorite Marketing Ideas of the Month
March 2, 2021
I love writing about my favorite marketing ideas. So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales. Here are three good marketing ideas I found this week that you might want to...
Two Proven Marketing Pricing Strategies To Try
February 24, 2021
Today I am giving two proven marketing pricing strategies to try. A lot of people still do not understand how the law of supply and demand impacts their business, and how it can also affect your pricing strategies. So here are two proven pricing strategies...
Free Profit and Loss Statement Template Google Sheets
February 8, 2021
If you’re a small business in need of a simple profit and loss statement template, I have a free one that I did in Google Sheets. Just click the link below to use and edit and customize for your business. Be sure to visit my...
Product Inspiration: Cool Ideas of the Month
February 3, 2021
Sometimes the best way to find a new product idea is to fuse two popular products together. Instantly, you double your market. Quilt + Game Board People are staying home and playing games, so I saw these quilts that have game boards as the pattern and...
How to Stay Connected with Customers When Business is Slow
January 21, 2021
Want to know how to stay connected to customers when business is slow? The pandemic has not been kind to a lot of businesses, however, how you use this time can have a positive impact once it’s over and things get back to normal. Right...
5 Big Mistakes I Saw Businesses Make This Year
December 18, 2020
I do A LOT of small businesses consultations each year, and since it is the end of the year, I thought I would wrap-up with some common mistakes that you might wish to avoid making in 2021. Too Much Dependence on Social Media I have...
Proof that Social Media Mentions Don’t Always Result in Big Sales
November 29, 2020
by Gail Oliver, Online Marketing Consultant I was never a big believer in using social media “influencers” to get your product in front of thousands of people, because, the truth is, it just doesn’t convert into sales as highly as people think. Actual Results When Products...