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Small Business Marketing Strategist

Category: My Marketing Advice (Page 7 of 26)

Common Mistakes Online Sellers Keep Making

October 1, 2021 /

I do many many phone consultations every day, and a lot of the same problems tend to come up. Therefore, I thought I would address a few of them, in case you are making the same ones. 

1. Thinking Traffic is Always the Problem: Many times online businesses come to me saying they are not getting sales, and they blame lack of traffic. However, when I look at their stats, I typically see that their traffic has actually increased, and it is their conversion rate that is low. If your sales conversion rate is below 1%, this is your problem. If you can double your conversion rate, you will likely double your sales without having to increase traffic. What you need to determine is what is causing your low conversion rate (and I can help you with that) and fix it. 

2. Pricing Too Low: Don’t be fooled into thinking people buy solely based on price. I have written about this so many times. Too low a price and people will think the quality is low as well. Also, too low a price and you might have priced yourself out of the gift market. For example, the average price spent on a wedding gift is $115, $200 for an anniversary gift, and $120 for a Mother’s Day gift. 

3. Not Zooming in on the Product in Photos: I can’t tell you how many times I see product photos where it looks like the person shot the photo from miles away. You want to crop in close on the product so that it stands out better in search results, and so customers can see the details. 

4. Not Including Store URL in Instagram Profile: Again, I will see an interesting product on Instagram, click over to the profile and there is no link to the store. The very last line in your Instagram profile is for you to add a direct link to your business, yet many sellers leave this blank. How do you expect anyone to find your shop?

5. No About Page: When buying online, especially from a small seller, people want to know who they are buying from. You need to have an About page with contact information (email, social media sites, etc.) and information on you and your background / experience. You have to use this section to connect with potential customers and tell your story, so that they trust buying from you.

6. Relying Solely on SEO: An SEO strategy should definitely be part of your overall marketing strategy, but not the sole strategy. Whether you are trying to optimize for Google, Etsy or Amazon, SEO is so competitive and greatly slanted towards advertisers. You want to have a marketing mix of SEO, advertising, content marketing, social media, publicity and promotions in order to drive the most traffic, and never be dependent on just one source. Something as simple as doing a giveaway on Instagram can bring you way more traffic and new customers than SEO.

More to Know
  • I was happy to be quoted in an article on Shopify’s blog called, How to Sell on Etsy.
  • While Etsy’s new collaboration with AirBnB is great, but it is actually an idea that I have been promoting in my 12-Month Marketing Plans for home goods and beauty products for a while now. Your local AirBnB market is a great opportunity for product sales or at very least, a potential free promotional opportunity to display your products in those AirBnBs who wish to do their part to support local.

 

 

 

© 2021 Gail Oliver. All rights reserved. Common Mistakes Online Sellers Make.

My Simple Tip to Save Money on Product Packaging

September 6, 2021 /

how to save on product packaging small business packaging ideasI know a lot of small businesses want to make a big impression on their customers with their product packaging, as well as help build their brand. The problem is, it is an additional cost that is not always necessary. Now, I am not talking shipping packaging but product packaging.

For example, if I’m buying a gift for someone, then the packaging does matter to me because I care what my gift recipient thinks. However, if I am just buying an item for myself, especially online, the final product packaging doesn’t really make a difference to me, as long as it ships safely.

Now, if I am buying an item in person, as opposed to online, the product packaging can play a part in getting me to notice the product in the first place, and may play a part in how the store displays the product.

Therefore, if you are selling online, and you find your product packaging costs are really cutting into your profits, why not considering giving customers an option, but phrasing it in a way that makes it look like it is more of an environmental issue (which it really is as the US generates almost 80 million tons of packaging waste each year).

In the product’s drop down menu, consider giving the option of:

  • Item ships without Branded Product Packaging (we want to do our part for the environment)
  • Item ships with Branded Product Packaging

The “no branded packaging” option should obviously show a price that is slightly cheaper. Make sure to have product photos that show the two options, so customers are not caught off guard. You might be surprised at the number of people that go for the “no branded packaging” option, and it might also mean a lower shipping cost for you as well.

Cool Links

  • If you need to drive more traffic to your business, and have no idea how to market and promote it, my 12-Month Marketing Plans make it very easy!
  • Need a personalized business marketing strategy? Set up a phone consultation with me.

© 2021 Gail Oliver. All rights reserved.

7 Hot Product Ideas for Fall

August 10, 2021 /

Product Ideas for FallNeed some hot product ideas for fall?

In need of some fresh product inspiration for fall, the biggest buying season of the year? Here are seven products I found that I thought were innovative and served the needs of today’s consumer.

Product Idea for Fall: Uniquely Scented Candles

Searches for candles increased 35% last year, so the more clever the name of the scent, the more marketable it is, like these fall inspired candles from Anthropologie. If they are in containers in colors of the season, even better!

Product Ideas for Fall

Product Ideas for Fall: Halloween Countdown

Much like a Christmas countdown, this advent-style Halloween countdown calendar from Pottery Barn Kids allows you to place candy and small gifts in the pockets to get the kids excited about Halloween. Since a lot of kids didn’t really get to celebrate Halloween last year, this does make for a fun new tradition.

Product Ideas for Fall

Product Idea for Fall: Halloween Shape Pillows

Not your typical holiday theme pillows, these plush Halloween pillows from Pottery Barn actually take the shape and form of jack o’lanterns and ghosts.

Product Idea for Fall: Football Baby Hat

Fall is all about football, and this knitted football hat from MudPie is perfect for your little baby girl.

Product Idea for Fall: Pie Recipe Dish Towels

A great housewarming gift, these pie recipe dish towels from MudPie definitely mark the fall and Thanksgiving season.

Product Idea for Fall: Pumpkin and Candy Corn Earrings Set

If you can make Halloween theme jewelry a little more stylish, like this pumpkin and candy corn earring set from BaubleBar, then you will likely have a fall hit on your hands.

Product Idea for Fall: Candy Corn Dog Sweater

Anything holiday-related for your dog will always sell well, like this candy corn dog sweater from Mark and Graham. It will be even more popular if you can personalize it with the dog’s name.

How to Market Your Online Store

Marketing Strategy Plans TemplateEasily and affordably market and promote your small business with my sure-fire tactics, outlined in my 12-Month Marketing Strategy Plans, where everything you need to do is laid out for you, month by month. I have one for every type of shop. Download today!

About Me

As a long time marketing consultant who has been blogging about e-commerce since 2012, I advise, coach and mentor small businesses selling online.  I first got involved in e-commerce back in 2002, wanting to sell online a book I had written. After years of selling on Amazon I decided to take the experience I had in e-commerce, merge it with my professional marketing background and start a blog with marketing advice for small businesses selling online. My advice has been featured in the NY Times, Success Magazine, American Express Open Forum, Big Commerce blog, Business2Community and SheKnows to name a few.

 

 

 

© 2021 Gail Oliver. All rights reserved. 7 Hot Product Ideas for Fall.

Tips for Getting Your Products in Holiday Gift Guides

July 15, 2021 /
holiday gift guide publicity

Holiday Gift Guide Publicity

Now is the time to be pitching to print media for inclusion in their holiday gift guides, due to their lead times. While appearing in a print gift guide might not have the immediate results that appearing in an online gift guide would, it does have its benefits. Being mentioned in a major print publication gives your shop instant credibility and can help if you are trying to get wholesale orders, as retail is taking off again.

This Year’s Tips
  • If you are a black-owned, Asian-owned, Latino-owned, LGBTQIA-owned or female-owned business, it will not hurt to mention this at the end of your pitch.
  • There is also still a big effort this year to support both local and nationally-based businesses, so mention your city, state/province and country as well.
  • “Personalized Gifts” was the top search on Etsy in November last year, so try to pitch a product that can be personalized with an initial, name, date, quote, photo, etc.
  • Family-oriented gifts (especially matching) will be popular this year, since many people didn’t get to spend last Christmas with their families. “Matching family swimsuits” is a top Google search right now (which could be people thinking ahead for the holiday photo) so think outside the box.
Gift Ideas to Pitch

Editors and writers also like it if you can position the product you are pitching for a certain gift category or recipient, such as:

  • Secret Santa, Stocking Stuffers, White Elephant Gifts
  • Gifts for Knitters, Sewers, Crafters, Bakers, Woodworkers
  • Gifts for Wine Lovers, Whiskey Lovers, Coffee Lovers, Tea Lovers, Chocolate Lovers
  • Gifts for Plant Lovers, Music Lovers, Nature Lovers, Gamers
  • Gifts for Dog Lovers, Cat Lovers, Bird Lovers
  • Gifts That Give Back
  • Gifts For You

Holiday Gift Guide PublicityMy Etsy 2021 Holiday Sales Planner has the names and contact information for 80+ writers who wrote gift guide editorial last year for major print publications and blogs.

Send out your pitches for print this week, and for blogs in mid-September.

About Me

As a long time marketing consultant who has been blogging about e-commerce since 2012, I advise, coach and mentor small businesses selling online.  I first got involved in e-commerce back in 2002, wanting to sell online a book I had written. After years of selling on Amazon I decided to take the experience I had in e-commerce, merge it with my professional marketing background and start a blog with marketing advice for small businesses selling online. My advice has been featured in the NY Times, Success Magazine, American Express Open Forum, Big Commerce blog, Business2Community and SheKnows to name a few.

 

 

 

© 2021 Gail Oliver. All rights reserved. Holiday Gift Guide Publicity.

Selling to Generation Z

July 7, 2021 /

Selling to Generation ZWant to know about selling to Generation Z?

In June, Etsy announced it had bought second hand clothing site Depop. Similar to Poshmark and Threadless, Depop is targeted to Gen Z, the next generation of online buyers. In fact, 90 percent of Depop users are under the age of 26.

So why did Etsy do this? Because they know how big a market Gen Z is, and how vintage, second hand, repurposed, upcycled, sustainable and eco-friendly products are the types of products they want to buy.

Therefore, if your business wishes to appeal to the GenZ buyer, you might need to rethink your product line.

Want is Gen Z Age Range?
  • Born between 1997 and 2010, they are currently between 11 and 24 years old (68 million in the U.S.)
  • They make up 20% of the population.
  • They spend US$143 billion a year.
  • They spend over 8 hours a day online.
  • 47 percent of Gen Zers following brands on Instagram in 2020 purchased something directly through the platform.
Selling to Generation Z

Gen Z seems to be the generation most concerned about environmental impact. They seem less interested in buying brand new clothes or other products as it seems wasteful and harmful to the environment.

selling to generation z

Repurposed fashion featuring a dress made from vintage clothing.

Clothing brands such as Asos and Urban Outfitters recognized Gen Z’s interest in second hand, repurposed and vintage clothing a few years back, and started their own lines featuring upcycled fashions.

Gen Z and the Home Decor Market

At 24 years old at the most, Gen Z’s are just starting to graduate college and furnish their apartments. Their desire for second hand clothing might mean also the desire for vintage, second hand and/or upcycled furnishings and décor, or at least second hand components.

For example, West Elm is featuring products made of recycled glass and duvets filled with recycled polyester. Even IKEA has announced plans for a store selling its used or second hand pieces.

Gen Z and the Wedding Market

Then they will start getting married, likely looking for products that are recycled, have a recycled component or are environmentally produced. Online stores like Once Wed exclusively sell second hand wedding dresses. Minted even adds “recycled paper” as an option for their wedding invitations. In fact, “Used Diamond Rings” has been a rising Google search for the past year.

Generation Z and the Kids & Baby Market

Then they will start having children, again, likely looking for products that are recycled, have a recycled component or are environmentally produced. GapKids has clothing distinctly labeled that it is made with at least 50% recycled materials.

Therefore, if you want to target this growing market, you will have to add vintage, second hand, recycled, upcycled, repurposed and/or eco-friendly products (or supplies & components) to your store. By the way, if you sell vintage fashion or furniture, be sure to check out my 12-Month Marketing Plan for Vintage Shops printable download.Selling to Generation Z

Need More Advice?

Try my very affordable phone consultations. We can brainstorm creative marketing ideas for your business, do an audit of your online store or product line, or even just help you start selling online.

About Me

As a long time marketing consultant who has been blogging about e-commerce since 2012, I advise, coach and mentor small businesses selling online.  I first got involved in e-commerce back in 2002, wanting to sell online a book I had written. After years of selling on Amazon I decided to take the experience I had in e-commerce, merge it with my professional marketing background and start a blog with marketing advice for small businesses selling online. I now consult for sellers on Etsy, Amazon, Shopify – any marketplace, as well as for other types of small businesses. My advice has been featured in the NY Times, Success Magazine, American Express Open Forum, Big Commerce blog, Business2Community and SheKnows to name a few. My customers have used my publicity pitch service to get press in major publications such as Real Simple Magazine, Vanity Fair, Glamour, Houzz, Apartment Therapy, Martha Stewart and many more – this is professional advice you can trust!

 

 

 

© 2021 Gail Oliver. All Rights Reserved. Selling to Generation Z. 

How to Start a Business Step by Step

June 9, 2021 /

how to start a new business step by stepWant to know how to start a business step by step? The best place is to start with my How to Start a New Business Startup Planner.

I have helped hundreds of businesses get started, including three of my own. It can seem like a daunting process, but you really can get things going quite quickly, as long as you take things step by step.

Where to Begin Step by Step

Before you start setting up Instagram accounts and creating logos, you have to firmly and decisively answer the following:

  • What Do You Want to Sell?
  • Who Do You Want to Sell It To?
  • Where Do You Want to Sell It?
  • When Do You Want to Start Selling It?
  • Why Do You Want to Do This Business?

What Do You Want to Sell?

If you have already decided on the product and or service, then it is a matter of doing research to see how many other people are selling, what they are selling it for, and how is your offering going to be better.

  • Google Trends is a great way to see how people are searching for your type of product, and looking at the 5 year graph to see if demand has risen or decreased.
  • Google Keyword Planner is helpful to see the number of searches, so you know the demand. You can even tailor those searches just to your area, if this is a local business.
  • Reading reviews on places like Amazon and Yelp can help you determine what customers do not like about current offerings.

Who Do You Want to Sell It To?

You have to know your customer – age, gender, city, income level, education level, hobbies, interests, where they shop, what they read, the social media sites they are on and so forth. The better you know your customer, the easier it will be to focus your marketing efforts on reaching them, since most PPC ads ask you to select demographics such as these.

Where Do You Want to Sell It?

You have to make sure you are selling it in the right place. If you are targeting GenZ for example, are they more likely to buy on a certain marketplace or a retail store or off of social media or all three?

If you sell in stores, or through a third party, you will have much smaller profit margins, so can you afford that?

If this is a brick and mortar business, as you know location, location, location, but you also need ample parking and accessible hours of business.

When Do You Want to Start Selling It?

Creating a launch timeline is critical to your success. It has to start with the product. Do not start designing logos and the fun stuff until you have nailed down the product / service, and lined up any needed suppliers, materials, inventory, equipment and so forth.

Why Do You Want to Do This Business?

Starting and running a business requires a lot of time, money, willingness to fail, so make sure you are doing it for the right reasons.

If you are desperate for money, this will not be an immediate solution as it takes time to earn revenues, especially profits. Forget those “get rich quick stories” you hear on the Internet. You would be amazed at how many people “buy” their sales and then try to use that to look successful to get actual sales.

If this is something you are truly passionate about, and are willing to put in the time, money, effort and personal sacrifice, your business has a better chance at success.

Initial Steps in Starting a Business

If you have confidently answered the questions above, then you start with the basics:

  • You need a business name.
  • You need to secure the business name.
  • You need to decide the type of business legal structure.
  • You need to determine how you will finance the business.

A business name should be short, descriptive, memorable, easy to pronounce, easy to spell. Customers will not find you easily in Google, if they misspell your name. For more advice, read my post My 8 Most Important Tips on Choosing a Business Name.

What kind of business structure will you set up? A sole proprietorship, a partnership or a corporation? I always recommend the latter, as there is so much less personal risk.

Some businesses require very little start up costs, whereas some will need substantial funds in the beginning for an establishment, supplies, equipment, staff and so forth. Luckily there are a variety of funding options including small business loans, grants and angel investors, to name a few.

Now You are Ready to Start a Business

Once you have those items above decided, you are ready to move on to the four P’s, which are:

  • Product – every detail including market research, competitive research, what is needed to create the product and so forth.
  • Price – what you are going to charge, based on costs and competitors’ pricing.
  • Place – all of the locations you plan to sell the product/service.
  • Promotion – how you are going to get the word out via social media, advertising, SEO, publicity and more.

My Business Startup Planner

Just updated for 2022, my 34-Page Business Startup Planner is a printable download, that will walk you through all the major decisions of how to start a business step by step!how to start a business step by step

  • 34-page printable PDF.
  • Each page 8.5 x 11 inches.
  • Created by a long-time marketing and small business consultant (me).
  • Planning pages for business name, branding, legal structure, product, pricing, financing, start up costs, location, supplies, equipment, licenses, fees, insurance, market analysis, competitive analysis, product specifications, staffing, first year sales goals and much more.
  • Also includes detailed start up checklists.

Save yourself so much time and effort starting a new business with my planner as no detail is left uncovered! Download today!

Need Business Mentoring?

If you need one-on-one advice on starting or growing your business, set up a phone consultation with me 📞. If you want to start a business, but are stuck for an idea, I can help with that too.

Now, if you just want to start an exclusively online business, be sure to read my How to Start an Online Business post.

© 2021 – 2022 Gail Oliver. All rights reserved. How to Start a Business Step by Step. 

Shopify vs Etsy

May 25, 2021 /

Shopify vs EtsyShopify vs Etsy.

A lot of people wanting to sell online are not sure whether they should open a Shopify store, an Etsy store or both. The truth is, they are very different setups. Below is my advice, mainly from a marketing point of view.

What Etsy Is

Etsy is a marketplace where you can quickly and easily set up a store. Think of Etsy like a shopping mall and you are one of the stores in the mall. Most shopping malls actively promote themselves and bring in customers, who might stumble upon your store. Therefore, they do some of the marketing for you.

There is no monthly fee. You pay a 5% sales commission as well as some other costs, such as re-listing fees, payment processing fees and Etsy ads (offsite ads are mandatory, onsite ads are optional). Your customers pay Etsy, and Etsy pays you.  You can sell your handmade products, or products you designed but are produced by a third party. You cannot resell items unless they are vintage.

What Shopify Is

Shopify helps you build and maintain an online store. Picture yourself physically building a store on a street (where Shopify is your contractor) and nothing else is around it. If you set up a Shopify store, you are operating independently. Shopify is not providing a front end marketplace of shoppers who might find your store. You have to promote it yourself and bring your own traffic, and this can be challenging.

On the most basic plan, you will be charged a monthly fee of $29US, as well as other costs such as payment processing fees when you make a sale. Your customers pay you directly and Shopify bills you your monthly charges. You can sell any type of product or service, including drop shipping and wholesale products.

A Big Change That Will Now Help Your Shopify Store

Now, there is a BRAND NEW benefit to opening a Shopify store. Google just announced a partnership with Shopify, whereby a Shopify seller can now publish all of their store’s inventory into Google Shopping for free, plus they have simplified the process. Publishing your products to Google Shopping can be quite cumbersome and requires a lot of bandwidth. However, Google is now removing these issues so a Shopify store can publish everything with just one click, and, again, for free.

Keep in mind, “free” means your products will show up in Google Shopping, but several pages in, and you won’t be charged. If you want your products to show up on the first page of search results, or in targeted local searches, then you have to pay to boost them.

My Recommendation Shopify vs Etsy

In the past, I didn’t often recommend Shopify to my smaller clients just starting out, because you have to sink a lot more time and money into marketing and promoting your store. However, this significant change to Google Shopping could make a difference in your Shopify store getting found by shoppers.

As for Etsy, I still think it is a good deal in that it is cost-effective, the setup is fast, and, with a bit of work, you can have a fairly successful shop right out of the gate. If you can manage to have a Shopify store and a Etsy store, I do recommend having both. Quite simply, the more places you sell, the better. Here are some more online selling sites.

My Instagram
And if you’re not following my Instagram you are missing out on exclusive insider tips that give your small business a big advantage!

 

 

 

© 2021 Gail Oliver. All rights reserved. Shopify vs Etsy. 

Some of My Best Ecommerce Success Tips

May 14, 2021 /

best ecommerce success tipsWant some of my best ecommerce success tips?

I have been blogging about and consulting for e-commerce businesses since 2012. Below is some of my best advice.

Ecommerce Success Tip #1: Price for Your Labor

I see a lot of people selling $10 products that they say takes them an hour to make. This means you are essentially paying yourself $10 an hour, and after deducting costs, that might not even be minimum wage. Therefore, decide how much you ideally want to make an hour (after deducting costs), and how many products you can make in one hour, then price accordingly.

Ecommerce Success Tip #2: Watch Your Conversion Rate

If you sell on Etsy or Amazon, sales conversion rates play a factor in how your listings rank in search. Therefore, do not buy traffic from online sites as it is fake traffic and it never converts into a sale, thus destroying your conversion rate.

Ecommerce Success Tip #3: Visuals Are Important

If you sell online something that relies on scent, like candles or perfume, the visual becomes very important. In this case, you will have an advantage if the product packaging is aesthetically attractive (sell to their eyes, if you can’t sell to their nose).

Ecommerce Success Tip #4: In Stock Is Important

If you sell on Etsy, listing only “one in stock” is not ideal for Etsy SEO as once the item sells, the listing will de-activate and no longer be in the Etsy search engine, and lose any SEO momentum it had gained.

Ecommerce Success Tip #5: Always Be Improving

Read the negative reviews of products similar to yours on Amazon, as a great way to see how you can do better with your products.

Ecommerce Success Tip #6: Widen Your Reach

Whenever possible, use people you know in your product photos. Why? Because they are more likely to share the photo on their social media sites, giving your business free exposure to their followers (get more tactics like this in my already-done-for-you Marketing Plan downloads).

Ecommerce Success Tip #7: SEO In Advance

A key ecommerce SEO tip is that you always have to be implementing your search phrases and keywords at least four months in advance of any major buying occasion. This is necessary in order to give time for your site and/or listings to be recrawled and rise up in ranking. Some sites like Etsy can take several weeks to even index new listings, let alone move them up in ranking.

Ecommerce Success Tips #8: Keep SEO Current

If applicable, try to include the current year in your keywords. You would be amazed at how many people search “Father’s Day Gifts 2022″, “Back to School Supplies 2022″ and so forth.

💫Be sure to also follow me on Instagram for more tips, trends and advice!

Don’t get the same-old tired-heard-it-before advice about selling online. Follow my blog to always learn something new! I hope you enjoyed my best ecommerce success tips!

About Me

Are you in need of advice, coaching, mentoring, maybe just a creative product or promotion idea? Since 2012, I’ve helped thousands of online businesses and I can help yours too! Check out my very affordable Phone Consultations.

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I sell online on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new but professional perspective. Learn more about my Services here.

I have written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

© 2022 Gail Oliver. All rights reserved. Best Ecommerce Success Tips. 

Huge Opportunity if You’re a Black-Owned Business

May 4, 2021 /

huge opportunity for black owned businessesJuneteenth (June 19th) is coming up and it presents a great opportunity to get free publicity if you are a black-owned business. With all free publicity, the key is to know when and what to pitch.

Real Customer Example

So how do you find publicity opportunities like this for your business? Here’s is the strategy I use.

When one of my clients came to me in December looking for a publicity pitch for her business, the first thing I did was look ahead a month or two to see what opportunities existed in the news or pop culture. Being that she was a black female business owner, and February is Black History month, and Kamala Harris was about to become the first female black vice president, I had a feeling that a lot of blogs would want to write about Black Female Businesses to Support in Honor of Black History Month. 

I crafted a short but compelling story about her business journey, she pitched the story idea above and it resulted in her getting a mention on Martha Stewart, “15 of Our Favorite Black Owned Jewelry Brands to Support Now”. Not the exact story we pitched, but it still put the idea in the writer’s mind.

The Opportunity

Last year, there were hundreds of these types of stories for Juneteenth. Everyone from Forbes to USA Today to HuffPost, as well as niche blogs, were publishing lists of black-owned businesses to support, and it will likely happen again this year.

Now, you can pitch the headline a few ways:

  • “Black-Owned Businesses to Support This Juneteenth”.
  • “Female Black-Owned Businesses to Support This Juneteenth”.
  • “Local Black-Owned Businesses to Support This Juneteenth”
  • “Black-Owned Etsy Shops to Support This Juneteenth”
  • “Black-Owned Fashion Businesses to Support This Juneteenth”

You get the idea. Email out your pitches this week to give writers enough lead time to research and write the article. Keep the pitch short, no more than three brief paragraphs about why your business should be included on such a list.

Don’t get discouraged if your pitch doesn’t work. You can try this pitch again in late June for National Black Business month (August).

Another Tip: Give a shoutout to @Beyonce on social media and you might get included on The Black Parade Route, a list of black-owned businesses on her blog.

Bonus Offer! Share this post on social media, let me know attentiongetting{at}gmail.com and I will send you a list of 23 top media contacts who wrote about black-owned businesses last year.

Get More Success Tips!

 

 

 

© 2021 Gail Oliver. All rights reserved. Huge Opportunity if You’re a Black-Owned Business.

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