by Gail Oliver, Online Marketing Consultant August is upon us, and if you are looking to get your products featured in holiday gift guides, for print magazines, you need to be pitching NOW and to blogs by mid September. My 2020 Etsy Holiday Sales Planner...
“Revealing” Ideas for Face Masks
July 14, 2020
by Gail Oliver, Marketing Consultant Has your online business jumped on the face mask band wagon? The marketing potential for face masks has not been reached yet, especially since many cities are now making them mandatory. From the seasonal to holidays to stylish to quirky,...
Peak Product Search Times
July 9, 2020
by Gail Oliver, Online Marketing Consultant Are things slow in your online shop right now? Use this time to prepare for some key upcoming sales opportunities to get a jump on the competition, as well as tweak your SEO (because people start searching sooner than...
LinkedIn Summary Examples
June 24, 2020
Are you looking for some good LinkedIn Summary Examples? I love writing LinkedIn Summaries because it’s a great opportunity to ensure that my client makes an awesome first impression. No boring introductions but rather a paragraph that has punch and personality. This is one of...
Want my killer Instagram tip to drive traffic to your business? I give lots of awesome Instagram posting ideas in my Best-Selling 365 Day Social Media Posting Calendar, but one of my favorites is for your small business to try and take advantage of the Instagram hash...
Up Your SEO Game With Most Searched Gift Ideas
June 12, 2020
Want to know the most searched gift ideas currently? The COVID-19 pandemic and quarantine has led to a rise in the following types of gift searches: Comforting / comfort gifts Self-care gifts Cheer up gifts Pick me up gifts Wellness gifts Quarantine gift baskets Lockdown...
How to Come up with New Product Ideas
June 1, 2020
Wondering how to come up with new product ideas? Sometimes finding success selling online is not about being an amazing marketer or having lots of social media followers, but rather just WHAT you are actually selling. So, how do you find products that people want...
A Quick Pricing Strategy Check
May 22, 2020
by Gail Oliver, Online Marketing Consultant How long does it take you to make a product or execute a service? So many people leave their labor cost out of the price, and you need to determine this otherwise you will be working very hard to...
How to “Audit” Your Business and ReStrategize
May 14, 2020
by Gail Oliver, Online Marketing Consultant How often do you do an “audit” of your business? This is where you take a look at what’s selling and what’s not selling, and why. This allows you to then strategize on how to exploit your successful products...
by Gail Oliver, Online Marketing Consultant One of the biggest problems my Shopify customers always tell me is getting traffic to their store, since Shopify does not have a marketplace portal like Etsy or Amazon does. Well, this week Shopify attempted to change this by...