Want my killer Instagram tip to drive traffic to your business? I give lots of awesome Instagram posting ideas in my Best-Selling 365 Day Social Media Posting Calendar, but one of my favorites is for your small business to try and take advantage of the Instagram hash...
Up Your SEO Game With Most Searched Gift Ideas
June 12, 2020
Want to know the most searched gift ideas currently? The COVID-19 pandemic and quarantine has led to a rise in the following types of gift searches: Comforting / comfort gifts Self-care gifts Cheer up gifts Pick me up gifts Wellness gifts Quarantine gift baskets Lockdown...
How to Come up with New Product Ideas
June 1, 2020
Wondering how to come up with new product ideas? Sometimes finding success selling online is not about being an amazing marketer or having lots of social media followers, but rather just WHAT you are actually selling. So, how do you find products that people want...
A Quick Pricing Strategy Check
May 22, 2020
by Gail Oliver, Online Marketing Consultant How long does it take you to make a product or execute a service? So many people leave their labor cost out of the price, and you need to determine this otherwise you will be working very hard to...
How to “Audit” Your Business and ReStrategize
May 14, 2020
by Gail Oliver, Online Marketing Consultant How often do you do an “audit” of your business? This is where you take a look at what’s selling and what’s not selling, and why. This allows you to then strategize on how to exploit your successful products...
Etsy Sold 12 Million Face Masks in April
May 8, 2020
by Gail Oliver, Online Marketing Consultant Sometimes when you are really successful at something, there is a Catch-22. You want to tell everyone, as this draws in more customers and sales – but it also draws in more competition. Etsy did a smart thing letting...
by Gail Oliver, Online Marketing Consultant One of the biggest problems my Shopify customers always tell me is getting traffic to their store, since Shopify does not have a marketplace portal like Etsy or Amazon does. Well, this week Shopify attempted to change this by...
3 Niche Marketplaces to Sell Online
April 27, 2020
I have found three new niche marketplaces to sell online. There are always new online marketplaces cropping up and they tend to be getting more niche, mainly become the e-commerce space is getting so large. For example, Kaiyo is the latest online marketplace where you...
4 Online Marketplaces to Sell Eco Friendly Products
April 21, 2020
In honor of Earth Day tomorrow, I thought I would help entrepreneurs and other small businesses discover four online marketplaces for eco-friendly products. This is actually a post of mine from a few years back that I have just updated Younger generations prefer eco-friendly products....
The Value of Having a Best Seller Badge on Your Products
April 7, 2020
There is value of having a Best Seller Badge on your products. Years ago, I recommended to one of my customers to put the words, “Best Seller” on one of the product photos in their Etsy shop. This was long before Etsy started doing it....
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