With the release of my Instagram Planner I wanted to give you a few basic tips on how to market on Instagram. While I have been using Instagram and helping clients with it for a while now, I actually only opened my own Instagram profile at...
Hot Sales Opportunity: Retirement Gifts
June 24, 2019
by Gail Oliver What business doesn’t love gift buyers as customers? Therefore, do you want to know what one of the fastest rising gift segments is, one that you might not be targeting? Retirement gifts! That’s right, there are 10,000 Americans retiring EVERY day. Searches...
Big Changes Ahead for Etsy SEO Changes and Tips
June 3, 2019
Yes, more Etsy SEO changes coming to their search algorithm that they hope to have implemented by the end of 2020. Historically, Etsy’s SEO has focused on ranking listings that use the most popular keyword search phrases in titles and tags, but also taking into...
by Gail Oliver, Online Marketing Consultant Everyone focuses on the pictures, but the truth is, the captions on your Instagram photos can be just as powerful. So here are some of the best Instagram captions, selfie quotes for your pictures. By the way, be sure...
How to Set Up an Etsy Shop in 15 Easy Steps
March 19, 2019
Just a decade ago, selling your products online was a huge hassle, but thanks to Etsy, it has become very easy. You can have your Etsy shop set up and running in a matter of minutes. Etsy.com is a marketplace for artisans and handmade entrepreneurs to...
How to Use Your Shop Sections to Boost Sales
January 31, 2019
Want to know how to use your shop sections to boost sales? I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for...
Social Media Marketing Plan Template
January 3, 2019
Need a social media marketing plan template to organize your social media strategy for 2022? My 37-page printable Social Media Marketing Planner for 2022 covers Facebook, Twitter, Pinterest, YouTube and Instagram with an easy 4-step process for organizing and planning each platform. Step 1: Set Your Social...
Post Christmas Sales Opportunities
December 10, 2018
by Gail Oliver Christmas sales will be winding down in the next week or two, so is your shop prepared for the January lull? If you sell wedding products, you’ll be fine since 80% of all engagements occur over the Christmas holidays (searches for wedding...
A Black Friday Marketing Strategy for Your Business
November 2, 2018
Need a more effective Black Friday Marketing Strategy? Are you personally holding off holiday purchases for Black Friday and Cyber Monday sales? Honestly, the only way I would buy anything right now from an online retailer is if they were giving me an advance Black...
Top Halloween Product Searches
October 1, 2018
by Gail Oliver, Online Marketing Consultant How big is Halloween? Well, it generated over $9 billion in revenue last year in the US alone, so pretty big. Therefore, I thought you might want to know what the 50 top Halloween product searches are that people are...